How popular isBrinks in search?
In August 2026, there were an estimated 610 branded searches for Brinks in New Zealand which is down 32.2% over the last 11 months. Brinks holds 3.9% estimated Share of Search among New Zealand chicken brands and is ranked 5th of 5 competitors for search popularity.
Tegel47.2%
Inghams25%
Waitoa13.4%
Bostock Brothers10.6%
Brinks3.9%
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Which chicken brands compete with Brinks?
Share of Search by month for Tegel, Inghams, Waitoa, Bostock Brothers, Brinks. The figures are in the table below the chart.
View monthly share of search table
| Month | Tegel | Inghams | Waitoa | Bostock Brothers | Brinks |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 30.3% | 9.5% | 7.9% | 6.2% |
| Nov 2025 | 45.9% | 30.7% | 10.6% | 8.5% | 4.4% |
| Dec 2025 | 47.9% | 27% | 10.8% | 9.3% | 5% |
| Jan 2026 | 46.2% | 28.8% | 11.5% | 7.9% | 5.5% |
| Feb 2026 | 47% | 28.5% | 12.1% | 7.6% | 4.7% |
| Mar 2026 | 49.2% | 27.7% | 10.5% | 8.3% | 4.3% |
| Apr 2026 | 47.8% | 28.1% | 11.5% | 7.9% | 4.8% |
| May 2026 | 45.7% | 29.5% | 12.9% | 7% | 4.9% |
| Jun 2026 | 47.8% | 28.6% | 12.1% | 6.9% | 4.5% |
| Jul 2026 | 45.9% | 25.8% | 13.7% | 10.4% | 4.2% |
| Aug 2026 | 47.2% | 25% | 13.4% | 10.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 7.4K | +11.7% | +1.3 points | |
| 2, held 2nd | 25% | 3.9K | +4.8% | -0.9 points | |
| 3, held 3rd | 13.4% | 2.1K | +6.1% | -0.3 points | |
| 4, held 4th | 10.6% | 1.7K | +10.7% | +0.2 points | |
| 5, held 5th | 3.9% | 610 | 0% | -0.3 points |
1.
Tegel47.2%
held 1st · 7.4K estimated branded searches · +11.7% vs prior month · +1.3 points
2.
Inghams25%
held 2nd · 3.9K estimated branded searches · +4.8% vs prior month · -0.9 points
3.
Waitoa13.4%
held 3rd · 2.1K estimated branded searches · +6.1% vs prior month · -0.3 points
10.6%
held 4th · 1.7K estimated branded searches · +10.7% vs prior month · +0.2 points
5.
Brinks3.9%
held 5th · 610 estimated branded searches · 0% vs prior month · -0.3 points
Compare search popularity between Brinks and its closest rivals
How has branded search demand for Brinks changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brinks in New Zealand fell from 900 to 610.
- Across the 11 months ending August 2026, Brinks’ estimated Share of Search among chicken brands in New Zealand decreased from 6.2% to 3.9%.
How did search popularity change for New Zealand chicken brands in August 2026?
5 changes
In August 2026, Tegel gained estimated Share of Search among chicken brands in New Zealand, from 45.9% to 47.2%.
In August 2026, Inghams lost estimated Share of Search among chicken brands in New Zealand, from 25.8% to 25%.
Brinks’ estimated Share of Search among chicken brands in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026.
Estimated monthly branded searches for Bostock Brothers in New Zealand rose 45.6% over 11 measured months, from 1.1K to 1.7K in August 2026.
How is Brinks measured?
Brandwave collects information about searches that people make online using Brinks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- brinks chicken
- brinks chicken breast
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Is Brinks your brand?
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