Brandwave

How popular isTegel in search?

In August 2026, there were an estimated 7.4K branded searches for Tegel in New Zealand which is up 11.6% over the last 11 months. Tegel holds 47.2% estimated Share of Search among New Zealand chicken brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Tegel47.2%
  2. Inghams25%
  3. Waitoa13.4%
  4. Bostock Brothers10.6%
  5. Brinks3.9%
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Which chicken brands compete with Tegel?

Tegel against chicken brands in New Zealand, by month

Share of Search by month for Tegel, Inghams, Waitoa, Bostock Brothers, Brinks. The figures are in the table below the chart.

View monthly share of search table
MonthTegelInghamsWaitoaBostock BrothersBrinks
Oct 202546.1%30.3%9.5%7.9%6.2%
Nov 202545.9%30.7%10.6%8.5%4.4%
Dec 202547.9%27%10.8%9.3%5%
Jan 202646.2%28.8%11.5%7.9%5.5%
Feb 202647%28.5%12.1%7.6%4.7%
Mar 202649.2%27.7%10.5%8.3%4.3%
Apr 202647.8%28.1%11.5%7.9%4.8%
May 202645.7%29.5%12.9%7%4.9%
Jun 202647.8%28.6%12.1%6.9%4.5%
Jul 202645.9%25.8%13.7%10.4%4.2%
Aug 202647.2%25%13.4%10.6%3.9%
Sep 2026—————

  1. 1.Tegel

    47.2%

    held 1st · 7.4K estimated branded searches · +11.7% vs prior month · +1.3 points

  2. 2.Inghams

    25%

    held 2nd · 3.9K estimated branded searches · +4.8% vs prior month · -0.9 points

  3. 3.Waitoa

    13.4%

    held 3rd · 2.1K estimated branded searches · +6.1% vs prior month · -0.3 points

  4. 4.Bostock Brothers

    10.6%

    held 4th · 1.7K estimated branded searches · +10.7% vs prior month · +0.2 points

  5. 5.Brinks

    3.9%

    held 5th · 610 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between Tegel and its closest rivals

How has branded search demand for Tegel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tegel in New Zealand rose from 6.7K to 7.4K.
  • Across the 11 months ending August 2026, Tegel’s estimated Share of Search among chicken brands in New Zealand increased from 46.1% to 47.2%.
  • Across the 11 months ending August 2026, Tegel’s estimated Share of Search among chicken brands in New Zealand peaked at 49.2% in March 2026 and was lowest at 45.7% in May 2026.

How did search popularity change for New Zealand chicken brands in August 2026?

  1. In August 2026, Tegel gained estimated Share of Search among chicken brands in New Zealand, from 45.9% to 47.2%.

  2. In August 2026, Inghams lost estimated Share of Search among chicken brands in New Zealand, from 25.8% to 25%.

  3. Brinks’ estimated Share of Search among chicken brands in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.

  4. Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026.

  5. Estimated monthly branded searches for Bostock Brothers in New Zealand rose 45.6% over 11 measured months, from 1.1K to 1.7K in August 2026.

How is Tegel measured?

Brandwave collects information about searches that people make online using Tegel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • tegel
  • tegel chicken
  • tegel chicken breast
  • tegel co nz
  • tegel near me
  • tegel nuggets
  • tegel nz
  • tegel online

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How the Brand Demand Index is measured

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