Inghams vs Tegel:Which is more popular by branded search in New Zealand?
In August 2026, Tegel had more branded searches than Inghams among chicken brands in New Zealand. Tegel was estimated to have 7.4K branded searches compared to Inghams’ 3.9K, and held a 47.2% Share of Search versus Inghams’ 25%.
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Which is more popular in search, Inghams or Tegel?
Compare the fresh and frozen chicken brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tegel, Inghams. The figures are in the table below the chart.
View monthly share of search table
| Month | Tegel | Inghams | Waitoa | Bostock Brothers | Brinks |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 30.3% | 9.5% | 7.9% | 6.2% |
| Nov 2025 | 45.9% | 30.7% | 10.6% | 8.5% | 4.4% |
| Dec 2025 | 47.9% | 27% | 10.8% | 9.3% | 5% |
| Jan 2026 | 46.2% | 28.8% | 11.5% | 7.9% | 5.5% |
| Feb 2026 | 47% | 28.5% | 12.1% | 7.6% | 4.7% |
| Mar 2026 | 49.2% | 27.7% | 10.5% | 8.3% | 4.3% |
| Apr 2026 | 47.8% | 28.1% | 11.5% | 7.9% | 4.8% |
| May 2026 | 45.7% | 29.5% | 12.9% | 7% | 4.9% |
| Jun 2026 | 47.8% | 28.6% | 12.1% | 6.9% | 4.5% |
| Jul 2026 | 45.9% | 25.8% | 13.7% | 10.4% | 4.2% |
| Aug 2026 | 47.2% | 25% | 13.4% | 10.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Inghams and Tegel comparison changed over the last 12 months?
3 findings
- Tegel was ahead of Inghams in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Inghams’ estimated Share of Search among chicken brands in New Zealand moved from 30.3% to 25%, and its estimated monthly branded searches moved from 4.4K to 3.9K.
- Across the 11 months ending August 2026, Tegel’s estimated Share of Search among chicken brands in New Zealand moved from 46.1% to 47.2%, and its estimated monthly branded searches moved from 6.7K to 7.4K.
How did search popularity change for New Zealand chicken brands in August 2026?
2 changes
In August 2026, Tegel gained estimated Share of Search among chicken brands in New Zealand, from 45.9% to 47.2%.
In August 2026, Inghams lost estimated Share of Search among chicken brands in New Zealand, from 25.8% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using Inghams’ and Tegel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Inghams
15 branded search terms
- inghams
- inghams butterfly chicken
- inghams chicken
- inghams chicken breast
- inghams chicken chipees
- inghams chicken kiev
- inghams co nz
- inghams enterprises pty ltd
- inghams frozen chicken
- inghams near me
- inghams nuggets
- inghams nz
- inghams online
- inghams whole chicken
- inghams wing dings
Tegel
8 branded search terms
- tegel
- tegel chicken
- tegel chicken breast
- tegel co nz
- tegel near me
- tegel nuggets
- tegel nz
- tegel online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.