Frozen food brands in New Zealand:Which brands are most popular in search?
In August 2026, Talley's was the most searched among frozen food brands in New Zealand, with an estimated 3.5K branded searches and 69.1% estimated Share of Search within this set.
Talley's69.1%
- McCain24.2%
Birds Eye5%- Oob Organic1.8%
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Share of SearchLeaderboard
Compare the frozen vegetable, chip and ready meal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Talley's, McCain, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Talley's | McCain | Birds Eye | Oob Organic |
|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.8% | 2.1% | 2.5% |
| Nov 2025 | 72% | 19.5% | 2.9% | 5.7% |
| Dec 2025 | 70.9% | 16.2% | 2.8% | 10.2% |
| Jan 2026 | 61.8% | 19.7% | 3.3% | 15.1% |
| Feb 2026 | 68.7% | 18.9% | 3.5% | 8.9% |
| Mar 2026 | 43% | 50.5% | 2.6% | 4% |
| Apr 2026 | 67.4% | 23.1% | 3.7% | 5.9% |
| May 2026 | 68.5% | 24.9% | 3.4% | 3.3% |
| Jun 2026 | 71.1% | 20.5% | 4.4% | 3.9% |
| Jul 2026 | 62.8% | 26.8% | 6.1% | 4.3% |
| Aug 2026 | 69.1% | 24.2% | 5% | 1.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.1% | 3.5K | -0.29% | +6.3 points | |
| 2, held 2nd | 24.2% | 1.2K | -18.1% | -2.6 points | |
| 3, held 3rd | 5% | 250 | -26.5% | -1.2 points | |
| 4, held 4th | 1.8% | 90 | -62.5% | -2.5 points |
1.
69.1%
held 1st · 3.5K estimated branded searches · -0.29% vs prior month · +6.3 points
2.McCain
24.2%
held 2nd · 1.2K estimated branded searches · -18.1% vs prior month · -2.6 points
5%
held 3rd · 250 estimated branded searches · -26.5% vs prior month · -1.2 points
1.8%
held 4th · 90 estimated branded searches · -62.5% vs prior month · -2.5 points
Compare search popularity between leading brands
Which brand is most popular in search among frozen food brands in New Zealand?
4 brands
In August 2026, Talley's was the most searched among frozen food brands in New Zealand, with an estimated 3.5K branded searches and 69.1% estimated Share of Search within this set. McCain is in 2nd place, 45 percentage points behind at 24.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Talley's | 82.6% → 69.1% | 82.6%Oct 2025 | 43%Mar 2026 | 1st |
| McCain | 12.8% → 24.2% | 50.5%Mar 2026 | 12.8%Oct 2025 | 2nd |
| Birds Eye | 2.1% → 5% | 6.1%Jul 2026 | 2.1%Oct 2025 | 4th → 3rd |
| Oob Organic | 2.5% → 1.8% | 15.1%Jan 2026 | 1.8%Aug 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Talley's’ estimated Share of Search among frozen food brands in New Zealand decreased from 82.6% to 69.1%.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen food brands in New Zealand increased from 12.8% to 24.2%.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand increased from 2.1% to 5%.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand decreased from 2.5% to 1.8%.
- Across the 11 months ending August 2026, Talley's’ estimated Share of Search among frozen food brands in New Zealand peaked at 82.6% in October 2025 and was lowest at 43% in March 2026.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen food brands in New Zealand peaked at 50.5% in March 2026 and was lowest at 12.8% in October 2025.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 2.1% in October 2025.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand peaked at 15.1% in January 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Birds Eye rose from 4th to 3rd among frozen food brands in New Zealand.
- Across the 11 months ending August 2026, Oob Organic fell from 3rd to 4th among frozen food brands in New Zealand.
How did search popularity change for New Zealand frozen food brands in August 2026?
4 changes
In August 2026, Talley's gained estimated Share of Search among frozen food brands in New Zealand, from 62.8% to 69.1%.
In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.
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