Birds Eye vs McCain:Which is more popular by branded search in New Zealand?
In August 2026, McCain had more branded searches than Birds Eye among frozen food brands in New Zealand. McCain was estimated to have 1.2K branded searches compared to Birds Eye’s 250, and held a 24.2% Share of Search versus Birds Eye’s 5%.
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Which is more popular in search, Birds Eye or McCain?
Compare the frozen vegetable, chip and ready meal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCain, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Talley's | McCain | Birds Eye | Oob Organic |
|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.8% | 2.1% | 2.5% |
| Nov 2025 | 72% | 19.5% | 2.9% | 5.7% |
| Dec 2025 | 70.9% | 16.2% | 2.8% | 10.2% |
| Jan 2026 | 61.8% | 19.7% | 3.3% | 15.1% |
| Feb 2026 | 68.7% | 18.9% | 3.5% | 8.9% |
| Mar 2026 | 43% | 50.5% | 2.6% | 4% |
| Apr 2026 | 67.4% | 23.1% | 3.7% | 5.9% |
| May 2026 | 68.5% | 24.9% | 3.4% | 3.3% |
| Jun 2026 | 71.1% | 20.5% | 4.4% | 3.9% |
| Jul 2026 | 62.8% | 26.8% | 6.1% | 4.3% |
| Aug 2026 | 69.1% | 24.2% | 5% | 1.8% |
| Sep 2026 | — | — | — | — |
How has the Birds Eye and McCain comparison changed over the last 12 months?
3 findings
- McCain was ahead of Birds Eye in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand moved from 2.1% to 5%, and its estimated monthly branded searches moved from 190 to 250.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen food brands in New Zealand moved from 12.8% to 24.2%, and its estimated monthly branded searches held steady at 1.2K.
How did search popularity change for New Zealand frozen food brands in August 2026?
2 changes
In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Birds Eye’s and McCain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.