How popular isMcCain in search?
In August 2026, there were an estimated 1.2K branded searches for McCain in New Zealand which held steady over the last 11 months. McCain holds 24.2% estimated Share of Search among New Zealand frozen food brands and is ranked 2nd of 4 competitors for search popularity.
Talley's69.1%
- McCain24.2%
Birds Eye5%- Oob Organic1.8%
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Which frozen food brands compete with McCain?
Share of Search by month for Talley's, McCain, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Talley's | McCain | Birds Eye | Oob Organic |
|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.8% | 2.1% | 2.5% |
| Nov 2025 | 72% | 19.5% | 2.9% | 5.7% |
| Dec 2025 | 70.9% | 16.2% | 2.8% | 10.2% |
| Jan 2026 | 61.8% | 19.7% | 3.3% | 15.1% |
| Feb 2026 | 68.7% | 18.9% | 3.5% | 8.9% |
| Mar 2026 | 43% | 50.5% | 2.6% | 4% |
| Apr 2026 | 67.4% | 23.1% | 3.7% | 5.9% |
| May 2026 | 68.5% | 24.9% | 3.4% | 3.3% |
| Jun 2026 | 71.1% | 20.5% | 4.4% | 3.9% |
| Jul 2026 | 62.8% | 26.8% | 6.1% | 4.3% |
| Aug 2026 | 69.1% | 24.2% | 5% | 1.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.1% | 3.5K | -0.29% | +6.3 points | |
| 2, held 2nd | 24.2% | 1.2K | -18.1% | -2.6 points | |
| 3, held 3rd | 5% | 250 | -26.5% | -1.2 points | |
| 4, held 4th | 1.8% | 90 | -62.5% | -2.5 points |
1.
69.1%
held 1st · 3.5K estimated branded searches · -0.29% vs prior month · +6.3 points
2.McCain
24.2%
held 2nd · 1.2K estimated branded searches · -18.1% vs prior month · -2.6 points
5%
held 3rd · 250 estimated branded searches · -26.5% vs prior month · -1.2 points
1.8%
held 4th · 90 estimated branded searches · -62.5% vs prior month · -2.5 points
Compare search popularity between McCain and its closest rivals
How has branded search demand for McCain changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for McCain in New Zealand held steady at 1.2K.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen food brands in New Zealand increased from 12.8% to 24.2%.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen food brands in New Zealand peaked at 50.5% in March 2026 and was lowest at 12.8% in October 2025.
How did search popularity change for New Zealand frozen food brands in August 2026?
4 changes
In August 2026, Talley's gained estimated Share of Search among frozen food brands in New Zealand, from 62.8% to 69.1%.
In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.
How is McCain measured?
Brandwave collects information about searches that people make online using McCain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- mccain
- mccain chips
- mccain co nz
- mccain fries
- mccain frozen
- mccain frozen vegetables
- mccain near me
- mccain nz
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Is McCain your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.