How popular isBirds Eye in search?
In August 2026, there were an estimated 250 branded searches for Birds Eye in New Zealand which is up 31.6% over the last 11 months. Birds Eye holds 5% estimated Share of Search among New Zealand frozen food brands and is ranked 3rd of 4 competitors for search popularity.
Talley's69.1%
- McCain24.2%
Birds Eye5%- Oob Organic1.8%
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Which frozen food brands compete with Birds Eye?
Share of Search by month for Talley's, McCain, Birds Eye. The figures are in the table below the chart.
View monthly share of search table
| Month | Talley's | McCain | Birds Eye | Oob Organic |
|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.8% | 2.1% | 2.5% |
| Nov 2025 | 72% | 19.5% | 2.9% | 5.7% |
| Dec 2025 | 70.9% | 16.2% | 2.8% | 10.2% |
| Jan 2026 | 61.8% | 19.7% | 3.3% | 15.1% |
| Feb 2026 | 68.7% | 18.9% | 3.5% | 8.9% |
| Mar 2026 | 43% | 50.5% | 2.6% | 4% |
| Apr 2026 | 67.4% | 23.1% | 3.7% | 5.9% |
| May 2026 | 68.5% | 24.9% | 3.4% | 3.3% |
| Jun 2026 | 71.1% | 20.5% | 4.4% | 3.9% |
| Jul 2026 | 62.8% | 26.8% | 6.1% | 4.3% |
| Aug 2026 | 69.1% | 24.2% | 5% | 1.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.1% | 3.5K | -0.29% | +6.3 points | |
| 2, held 2nd | 24.2% | 1.2K | -18.1% | -2.6 points | |
| 3, held 3rd | 5% | 250 | -26.5% | -1.2 points | |
| 4, held 4th | 1.8% | 90 | -62.5% | -2.5 points |
1.
69.1%
held 1st · 3.5K estimated branded searches · -0.29% vs prior month · +6.3 points
2.McCain
24.2%
held 2nd · 1.2K estimated branded searches · -18.1% vs prior month · -2.6 points
5%
held 3rd · 250 estimated branded searches · -26.5% vs prior month · -1.2 points
1.8%
held 4th · 90 estimated branded searches · -62.5% vs prior month · -2.5 points
Compare search popularity between Birds Eye and its closest rivals
How has branded search demand for Birds Eye changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Birds Eye in New Zealand rose from 190 to 250.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand increased from 2.1% to 5%.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand peaked at 6.1% in July 2026 and was lowest at 2.1% in October 2025.
- Across the 11 months ending August 2026, Birds Eye rose from 4th to 3rd among frozen food brands in New Zealand.
How did search popularity change for New Zealand frozen food brands in August 2026?
4 changes
In August 2026, Talley's gained estimated Share of Search among frozen food brands in New Zealand, from 62.8% to 69.1%.
In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.
How is Birds Eye measured?
Brandwave collects information about searches that people make online using Birds Eye’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- birds eye chips
- birds eye fish
- birds eye fries
- birds eye frozen
- birds eye frozen veg
- birds eye vegetables
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Is Birds Eye your brand?
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