Birds Eye vs Oob Organic:Which is more popular by branded search in New Zealand?
In August 2026, Birds Eye had more branded searches than Oob Organic among frozen food brands in New Zealand. Birds Eye was estimated to have 250 branded searches compared to Oob Organic’s 90, and held a 5% Share of Search versus Oob Organic’s 1.8%.
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Which is more popular in search, Birds Eye or Oob Organic?
Compare the frozen vegetable, chip and ready meal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birds Eye, Oob Organic. The figures are in the table below the chart.
View monthly share of search table
| Month | Talley's | McCain | Birds Eye | Oob Organic |
|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.8% | 2.1% | 2.5% |
| Nov 2025 | 72% | 19.5% | 2.9% | 5.7% |
| Dec 2025 | 70.9% | 16.2% | 2.8% | 10.2% |
| Jan 2026 | 61.8% | 19.7% | 3.3% | 15.1% |
| Feb 2026 | 68.7% | 18.9% | 3.5% | 8.9% |
| Mar 2026 | 43% | 50.5% | 2.6% | 4% |
| Apr 2026 | 67.4% | 23.1% | 3.7% | 5.9% |
| May 2026 | 68.5% | 24.9% | 3.4% | 3.3% |
| Jun 2026 | 71.1% | 20.5% | 4.4% | 3.9% |
| Jul 2026 | 62.8% | 26.8% | 6.1% | 4.3% |
| Aug 2026 | 69.1% | 24.2% | 5% | 1.8% |
| Sep 2026 | — | — | — | — |
How has the Birds Eye and Oob Organic comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Birds Eye took it in May 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen food brands in New Zealand moved from 2.1% to 5%, and its estimated monthly branded searches moved from 190 to 250.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 230 to 90.
How did search popularity change for New Zealand frozen food brands in August 2026?
2 changes
In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Birds Eye’s and Oob Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birds Eye
6 branded search terms
- birds eye chips
- birds eye fish
- birds eye fries
- birds eye frozen
- birds eye frozen veg
- birds eye vegetables
Oob Organic
4 branded search terms
- oob
- oob co nz
- oob ice cream
- oob organic nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.