How popular isOob Organic in search?
In August 2026, there were an estimated 90 branded searches for Oob Organic in New Zealand which is down 60.9% over the last 11 months. Oob Organic holds 1.8% estimated Share of Search among New Zealand frozen food brands and is ranked 4th of 4 competitors for search popularity.
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Which frozen food brands compete with Oob Organic?
Share of Search by month for Talley's, McCain, Birds Eye, Oob Organic. The figures are in the table below the chart.
View monthly share of search table
| Month | Talley's | McCain | Birds Eye | Oob Organic |
|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.8% | 2.1% | 2.5% |
| Nov 2025 | 72% | 19.5% | 2.9% | 5.7% |
| Dec 2025 | 70.9% | 16.2% | 2.8% | 10.2% |
| Jan 2026 | 61.8% | 19.7% | 3.3% | 15.1% |
| Feb 2026 | 68.7% | 18.9% | 3.5% | 8.9% |
| Mar 2026 | 43% | 50.5% | 2.6% | 4% |
| Apr 2026 | 67.4% | 23.1% | 3.7% | 5.9% |
| May 2026 | 68.5% | 24.9% | 3.4% | 3.3% |
| Jun 2026 | 71.1% | 20.5% | 4.4% | 3.9% |
| Jul 2026 | 62.8% | 26.8% | 6.1% | 4.3% |
| Aug 2026 | 69.1% | 24.2% | 5% | 1.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.1% | 3.5K | -0.29% | +6.3 points | |
| 2, held 2nd | 24.2% | 1.2K | -18.1% | -2.6 points | |
| 3, held 3rd | 5% | 250 | -26.5% | -1.2 points | |
| 4, held 4th | 1.8% | 90 | -62.5% | -2.5 points |
1.
Talley's
69.1%
held 1st · 3.5K estimated branded searches · -0.29% vs prior month · +6.3 points
2.McCain
24.2%
held 2nd · 1.2K estimated branded searches · -18.1% vs prior month · -2.6 points
5%
held 3rd · 250 estimated branded searches · -26.5% vs prior month · -1.2 points
1.8%
held 4th · 90 estimated branded searches · -62.5% vs prior month · -2.5 points
Compare search popularity between Oob Organic and its closest rivals
How has branded search demand for Oob Organic changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oob Organic in New Zealand fell from 230 to 90.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand decreased from 2.5% to 1.8%.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand peaked at 15.1% in January 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Oob Organic fell from 3rd to 4th among frozen food brands in New Zealand.
How did search popularity change for New Zealand frozen food brands in August 2026?
4 changes
In August 2026, Talley's gained estimated Share of Search among frozen food brands in New Zealand, from 62.8% to 69.1%.
In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.
How is Oob Organic measured?
Brandwave collects information about searches that people make online using Oob Organic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- oob
- oob co nz
- oob ice cream
- oob organic nz
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Is Oob Organic your brand?
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