Brandwave

How popular isPams?

In September 2026, people searched for Pams by name about 1,070 times in New Zealand, a 24.1% decrease from the previous year. These searches made up 16.6% of all New Zealand chicken breast brand searches, placing Pams third out of five brands. When we asked both ChatGPT and Google AI Overviews about chicken breast brands, Pams appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Pams is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. TegelShare of searches 45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Ingham’sShare of searches 30.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PamsShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Bostock BrothersShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. WaitoaShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top chicken breast brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pams is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tegel1st
  2. Bostock Brothers1st
  3. Waitoa3rd
  4. Pams4th
  5. Ingham’s–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chicken breast brands

5 answers

  • Asked ChatGPT

    “Which chicken breast brand should I buy in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What are the best chicken breast brands in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What's the best chicken breast brand in New Zealand for lean meal prep?”

    1. 1Tegel
    2. 2Pams
    3. 3Waitoa

  • Searched Google, AI Overview

    “boneless chicken breast”

    1. Searched Google, AI Overview

      “chicken breast nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which chicken breast brands compete with Pams?

      Pams against chicken breast brands in New Zealand, by month

      Share of searches by month for Tegel, Ingham’s, Pams, Bostock Brothers, Waitoa. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTegelIngham’sPamsBostock BrothersWaitoa
      Oct 202541.1%34.4%20%3%1.6%
      Nov 202538%38.7%17%4.1%2.2%
      Dec 202543.6%29.6%19.1%3.8%3.8%
      Jan 202640.9%33.2%18.6%4.4%2.9%
      Feb 202641.7%33.6%18.1%3.7%3%
      Mar 202644.1%29.5%21.1%3.2%2.1%
      Apr 202642.1%33.9%18.4%3.7%1.9%
      May 202642.9%36.1%15.5%3.8%1.6%
      Jun 202641.9%33.7%18%4.5%1.9%
      Jul 202642%34%15.9%5.6%2.5%
      Aug 202642.3%28.4%20.3%7%2%
      Sep 202645%30.9%16.6%5%2.6%

      1. 1.Tegel

        45%

        Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +2.7 points.

      2. 2.Ingham’s

        30.9%

        Held 2nd. 2K estimated branded searches, +2.1% vs prior month. Share +2.4 points.

      3. 3.Pams

        16.6%

        Held 3rd. 1.1K estimated branded searches, -23% vs prior month. Share -3.7 points.

      4. 4.Bostock Brothers

        5%

        Held 4th. 320 estimated branded searches, -33.3% vs prior month. Share -2 points.

      5. 5.Waitoa

        2.6%

        Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.6 points.

      Compare popularity between Pams and its closest rivals

      Every comparison with Pams

      29 comparisons

      How has branded search demand for Pams changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Pams in New Zealand fell from 1.4K to 1.1K.
      • Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand decreased from 20% to 16.6%.
      • Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand peaked at 21.1% in March 2026 and was lowest at 15.5% in May 2026.

      How did search popularity change for New Zealand chicken breast brands in September 2026?

      5 changes

      1. In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%.

      2. In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%.

      3. In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%.

      4. In September 2026, Pams lost share of searches among chicken breast brands in New Zealand, from 20.3% to 16.6%.

      5. In September 2026, Bostock Brothers lost share of searches among chicken breast brands in New Zealand, from 7% to 5%.

      How are Pams’ branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Pams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • pams
      • pams products

      How the Brand Demand Index is measured

      Who owns Pams?

      Pams is owned by Foodstuffs. Brandwave also tracks New World, Four Square, New World Clubcard and PAK’nSAVE, owned by the same company, in New Zealand.

      Do you work for Pams? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does Pams compete?

      Pams is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Pasta and rice brands4th of 1010.1%Show ranking
      Baking brands4th of 611.3%Show ranking
      Butter brands4th of 811.5%Show ranking
      Canned fish brands3rd of 715.5%Show ranking
      Chicken breast brands3rd of 516.6%Shown above
      Canned tuna brands3rd of 726.3%Show ranking
      Creator with pink hair and a pink jacket

      Is Pams your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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