Brandwave

How popular isPams?

In September 2026, people searched for Pams by name about 1,070 times in New Zealand, a 24.1% decrease from the previous year. These searches made up 15.5% of all New Zealand canned fish brand searches, placing Pams third out of seven brands. When we asked both ChatGPT and Google AI Overviews about canned fish brands, Pams appeared in two of the five answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Pams is the third most searched of 7 competitors and the joint third most recommended in AI answers.

  1. SealordShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SirenaShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PamsShare of searches 15.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. John WestShare of searches 14.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BrunswickShare of searches 10.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top canned fish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pams is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sealord1st
  2. John West2nd
  3. Pams3rd
  4. Brunswick3rd
  5. Sirena–
  6. Sole Mare–
  7. Greenseas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John West4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brunswick2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sirena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sole Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenseas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about canned fish brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which canned fish brands compete with Pams?

Pams against canned fish brands in New Zealand, by month

Share of searches by month for Sealord, Sirena, Pams, John West, Brunswick. The figures are in the table below the chart.

View monthly share of searches table
MonthSealordSirenaPamsJohn WestBrunswickSole MareGreenseas
Oct 202549.7%3.9%27.7%14.9%3.5%0%0.2%
Nov 202551.9%4.8%25.6%12.9%3.8%0.48%0.48%
Dec 202547.6%5%29.2%12.5%4.7%0.56%0.28%
Jan 202650.6%6.8%23.3%13%5.8%0.21%0.21%
Feb 202652.4%5.5%23%13.5%4.9%0.44%0.22%
Mar 202649.7%5.1%25.3%14.4%4.9%0.36%0.18%
Apr 202651.7%4.8%19.3%16.2%7.6%0.18%0.18%
May 202660.7%3.5%16.1%13.2%6.1%0.15%0.15%
Jun 202655.5%4.8%16.6%14.6%8%0.32%0.16%
Jul 202659.5%4.8%15.7%12.5%7.1%0.17%0.17%
Aug 202651%4.6%22.6%13.4%8%0.33%0.16%
Sep 202641.9%17%15.5%14.7%10.7%0.15%0%

  1. 1.Sealord

    41.9%

    Held 1st. 2.9K estimated branded searches, -7.7% vs prior month. Share -9 points.

  2. 2.Sirena

    17%

    Moved from 5th to 2nd. 1.2K estimated branded searches, +317.9% vs prior month. Share +12.4 points.

  3. 3.Pams

    15.5%

    Moved from 2nd to 3rd. 1.1K estimated branded searches, -23% vs prior month. Share -7.1 points.

  4. 4.John West

    14.7%

    Moved from 3rd to 4th. 1K estimated branded searches, +23.2% vs prior month. Share +1.3 points.

  5. 5.Brunswick

    10.7%

    Moved from 4th to 5th. 740 estimated branded searches, +51% vs prior month. Share +2.8 points.

  6. 6.Sole Mare

    0.15%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

  7. 7.Greenseas

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.

Compare popularity between Pams and its closest rivals

Every comparison with Pams

29 comparisons

How has branded search demand for Pams changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pams in New Zealand fell from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, Pams’ share of searches among canned fish brands in New Zealand decreased from 27.7% to 15.5%.
  • Across the 12 months ending September 2026, Pams’ share of searches among canned fish brands in New Zealand peaked at 29.2% in December 2025 and was lowest at 15.5% in September 2026.
  • Across the 12 months ending September 2026, Pams fell from 2nd to 3rd among canned fish brands in New Zealand.

How did search popularity change for New Zealand canned fish brands in September 2026?

6 changes

  1. In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches.

  2. In September 2026, Brunswick gained share of searches among canned fish brands in New Zealand, from 8% to 10.7%.

  3. In September 2026, John West gained share of searches among canned fish brands in New Zealand, from 13.4% to 14.7%.

  4. In September 2026, Sealord lost share of searches among canned fish brands in New Zealand, from 51% to 41.9%.

  5. In September 2026, Pams lost share of searches among canned fish brands in New Zealand, from 22.6% to 15.5%.

  6. Estimated monthly branded searches for Greenseas in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Pams’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pams
  • pams products

How the Brand Demand Index is measured

Who owns Pams?

Pams is owned by Foodstuffs. Brandwave also tracks New World, Four Square, New World Clubcard and PAK’nSAVE, owned by the same company, in New Zealand.

Do you work for Pams? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Pams compete?

Pams is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pasta and rice brands4th of 1010.1%Show ranking
Baking brands4th of 611.3%Show ranking
Butter brands4th of 811.5%Show ranking
Canned fish brands3rd of 715.5%Shown above
Chicken breast brands3rd of 516.6%Show ranking
Canned tuna brands3rd of 726.3%Show ranking
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Is Pams your brand?

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