Brandwave

Delmaine vs Pams:Which is more popular?

In September 2026, Delmaine had more branded searches than Pams among pasta and rice brands in New Zealand. Delmaine had about 1,280 branded searches, while Pams had 1,070. Delmaine made up 12% of all pasta and rice brand searches we track, and Pams accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Pams appeared in three of the five answers and Delmaine in one. Pams was mentioned before Delmaine in three out of four answers that named either.

Among pasta and rice brands in New Zealand in September 2026

Who do people search for more?

Delmaine, about 20% more searches than Pams

Delmaine 1.3K searchesPams 1.1K searches

Who does AI mention more?

Pams, mentioned in 3 of 5 answers, Delmaine in 1

Pams in 3 of 5Delmaine in 1 of 5

Who does AI recommend more?

Pams, named ahead of Delmaine in 3 of 4 answers

Pams first in 3Delmaine first in 1

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Top pasta and rice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Delmaine was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pams was listed before Delmaine in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. San Remo1st
  2. Barilla2nd
  3. SunRice3rd
  4. Diamond4th
  5. Pams5th
  6. Fortune6th
  7. Ceres Organics7th
  8. King’s Choice8th
  9. Delmaine9th
  10. Ben's Original–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta and rice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Delmaine or Pams more popular in search?

This chart shows how often people search Google for Delmaine and Pams by name. Each line represents a brand's share of searches for all ten pasta and rice brands we track, month by month, from searches in New Zealand.

Delmaine and Pams among pasta and rice brands in New Zealand, by month

Share of searches by month for Delmaine, Pams. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsBarillaDelmainePamsSan RemoSunRiceBen's OriginalFortuneDiamondKing’s Choice
Oct 202530.5%10.8%9.7%14.8%10.4%7.9%6.2%7.6%1.5%0.74%
Nov 202533%10.8%12.4%12.2%9.2%7.8%5.8%6.7%1.3%0.8%
Dec 202530.5%13.5%12.7%13.3%8.4%6.9%5.3%7.5%1.1%0.89%
Jan 202630.5%17.1%10.1%11.4%8.5%8.2%4.4%7.6%1.5%0.74%
Feb 202631.5%18%10%11.3%7.8%6.9%4.8%7.8%1.5%0.43%
Mar 202632.3%15.5%8.8%12.5%8.7%7%5.5%7.9%1.5%0.36%
Apr 202635.5%16.7%9.4%10.4%8%7.9%4.5%5.8%1.4%0.49%
May 202629.5%27.5%8.9%8.6%7.5%6.6%5%4.8%1.1%0.41%
Jun 202629.1%27.8%9.5%8.3%8%5.3%5.6%4.8%1.4%0.32%
Jul 202630.2%23.6%10.1%7.6%7.7%6.2%6.8%6%1.4%0.34%
Aug 202629.1%23.2%8.8%11.2%7.4%7%6.4%4.8%1.7%0.32%
Sep 202633.8%14.5%12%10.1%8.6%7.4%5.7%5.5%2%0.28%

How has the Delmaine and Pams comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Delmaine took it in November 2025, Pams took it in December 2025, Delmaine took it in May 2026, Pams took it in August 2026, Delmaine took it in September 2026.
  • Across the 12 months ending September 2026, Delmaine’s share of searches among pasta and rice brands in New Zealand moved from 9.7% to 12%, and its estimated monthly branded searches moved from 920 to 1.3K.
  • Across the 12 months ending September 2026, Pams’ share of searches among pasta and rice brands in New Zealand moved from 14.8% to 10.1%, and its estimated monthly branded searches moved from 1.4K to 1.1K.

How did search popularity change for New Zealand pasta and rice brands in September 2026?

2 changes

  1. In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches.

  2. In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Delmaine’s and Pams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Delmaine

11 branded search terms

  • delmaine
  • delmaine almond fingers
  • delmaine balsamic glaze
  • delmaine chocolate sauce
  • delmaine pasta
  • delmaine pasta sauce
  • delmaine pesto
  • delmaine plum sauce
  • delmaine sauce
  • delmaine tomato sauce
  • delmaine worcestershire sauce

Pams

2 branded search terms

  • pams
  • pams products

How the Brand Demand Index is measured

Other head-to-heads among pasta and rice brands

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