Brandwave

How popular isBarilla?

In September 2026, people searched for Barilla by name about 1,560 times in New Zealand, a 48.6% increase from the previous year. These searches made up 14.5% of all New Zealand pasta and rice brand searches, placing Barilla second out of ten brands. When we asked both ChatGPT and Google AI Overviews about pasta and rice brands, Barilla appeared in three of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Barilla is the second most searched of 10 competitors and the second most recommended in AI answers.

  1. Ceres OrganicsShare of searches 33.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. BarillaShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DelmaineShare of searches 12%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. PamsShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. San RemoShare of searches 8.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top pasta and rice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barilla was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Barilla is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. San Remo1st
  2. Barilla2nd
  3. SunRice3rd
  4. Diamond4th
  5. Pams5th
  6. Fortune6th
  7. Ceres Organics7th
  8. King’s Choice8th
  9. Delmaine9th
  10. Ben's Original–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta and rice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pasta and rice brands compete with Barilla?

Barilla against pasta and rice brands in New Zealand, by month

Share of searches by month for Ceres Organics, Barilla, Delmaine, Pams, San Remo, SunRice, Ben's Original, Fortune. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsBarillaDelmainePamsSan RemoSunRiceBen's OriginalFortuneDiamondKing’s Choice
Oct 202530.5%10.8%9.7%14.8%10.4%7.9%6.2%7.6%1.5%0.74%
Nov 202533%10.8%12.4%12.2%9.2%7.8%5.8%6.7%1.3%0.8%
Dec 202530.5%13.5%12.7%13.3%8.4%6.9%5.3%7.5%1.1%0.89%
Jan 202630.5%17.1%10.1%11.4%8.5%8.2%4.4%7.6%1.5%0.74%
Feb 202631.5%18%10%11.3%7.8%6.9%4.8%7.8%1.5%0.43%
Mar 202632.3%15.5%8.8%12.5%8.7%7%5.5%7.9%1.5%0.36%
Apr 202635.5%16.7%9.4%10.4%8%7.9%4.5%5.8%1.4%0.49%
May 202629.5%27.5%8.9%8.6%7.5%6.6%5%4.8%1.1%0.41%
Jun 202629.1%27.8%9.5%8.3%8%5.3%5.6%4.8%1.4%0.32%
Jul 202630.2%23.6%10.1%7.6%7.7%6.2%6.8%6%1.4%0.34%
Aug 202629.1%23.2%8.8%11.2%7.4%7%6.4%4.8%1.7%0.32%
Sep 202633.8%14.5%12%10.1%8.6%7.4%5.7%5.5%2%0.28%

  1. 1.Ceres Organics

    33.8%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Barilla

    14.5%

    Held 2nd. 1.5K estimated branded searches, -46.3% vs prior month. Share -8.7 points.

  3. 3.Delmaine

    12%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +17.4% vs prior month. Share +3.2 points.

  4. 4.Pams

    10.1%

    Moved from 3rd to 4th. 1.1K estimated branded searches, -23% vs prior month. Share -1.2 points.

  5. 5.San Remo

    8.6%

    Held 5th. 920 estimated branded searches, +1.1% vs prior month. Share +1.3 points.

  6. 6.SunRice

    7.4%

    Held 6th. 790 estimated branded searches, -9.2% vs prior month. Share +0.4 points.

  7. 7.Ben's Original

    5.7%

    Held 7th. 610 estimated branded searches, -22.8% vs prior month. Share -0.7 points.

  8. 8.Fortune

    5.5%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share +0.8 points.

  9. 9.Diamond

    2%

    Held 9th. 210 estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.King’s Choice

    0.28%

    Held 10th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Barilla and its closest rivals

Every comparison with Barilla

13 comparisons

How has branded search demand for Barilla changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Barilla in New Zealand rose from 1.1K to 1.6K.
  • Across the 12 months ending September 2026, Barilla’s share of searches among pasta and rice brands in New Zealand increased from 10.8% to 14.5%.
  • Across the 12 months ending September 2026, Barilla’s share of searches among pasta and rice brands in New Zealand peaked at 27.8% in June 2026 and was lowest at 10.8% in November 2025.
  • Across the 12 months ending September 2026, Barilla rose from 3rd to 2nd among pasta and rice brands in New Zealand.

How did search popularity change for New Zealand pasta and rice brands in September 2026?

6 changes

  1. In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches.

  2. In September 2026, Ceres Organics gained share of searches among pasta and rice brands in New Zealand, from 29.1% to 33.8%.

  3. In September 2026, San Remo gained share of searches among pasta and rice brands in New Zealand, from 7.4% to 8.6%.

  4. In September 2026, Fortune gained share of searches among pasta and rice brands in New Zealand, from 4.8% to 5.5%.

  5. In September 2026, Barilla lost share of searches among pasta and rice brands in New Zealand, from 23.2% to 14.5%.

  6. In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%.

How are Barilla’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • barilla
  • barilla bolognese
  • barilla farfalle pasta
  • barilla fusilli
  • barilla gf pasta
  • barilla pasta
  • barilla pasta sauce
  • barilla penne
  • barilla penne pasta
  • barilla pesto
  • barilla protein pasta
  • barilla rice
  • barilla rigatoni
  • barilla rotini
  • barilla spaghetti
  • barilla tomato sauce
  • barilla wheat pasta

Do you work for Barilla? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Barilla compete?

Barilla is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pasta and rice brands2nd of 1014.5%Shown above
Pasta sauce brands4th of 712.7%Show ranking
Bolognese sauce brands1st of 346.1%Show ranking
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