Barilla vs Mutti:Which is more popular?
In September 2026, Barilla had more branded searches than Mutti among pasta sauce brands in New Zealand. Barilla had about 790 branded searches, while Mutti had 110. Barilla made up 12.7% of all pasta sauce brand searches we track, and Mutti accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about pasta sauce brands, Mutti appeared in three of the four answers and Barilla in one. Mutti was mentioned before Barilla in every answer that named either.
Who do people search for more?
Barilla, about 7 searches for every 1 for Mutti
Who does AI mention more?
Mutti, mentioned in 3 of 4 answers, Barilla in 1
Who does AI recommend more?
Mutti, named ahead of Barilla in 3 of 3 answers
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Top pasta sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mutti was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Barilla was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mutti was listed before Barilla in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Leggo's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dolmio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mutti3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wattie's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Barilla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raguletto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sacla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pasta sauce brands
4 answers
Asked ChatGPT
“Which pasta sauce brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta sauce brands in New Zealand?”
Asked ChatGPT
“What's the best pasta sauce brand in New Zealand for weeknight dinner?”
Searched Google, AI Overview
“pasta sauce nz”
Searched Google, AI Overview
“tomato pasta sauce”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Barilla or Mutti more popular in search?
This chart shows how often people search Google for Barilla and Mutti by name. Each line represents a brand's share of searches for all seven pasta sauce brands we track, month by month, from searches in New Zealand.
Share of searches by month for Barilla, Mutti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Leggo's | Dolmio | Barilla | Mutti | Raguletto | Sacla |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 11.8% | 11.8% | 9.5% | 2.3% | 0.33% | 0.33% |
| Nov 2025 | 59.6% | 16.4% | 9.7% | 10.7% | 2.7% | 0.38% | 0.57% |
| Dec 2025 | 50.1% | 19.5% | 12.4% | 14.9% | 2.4% | 0.44% | 0.22% |
| Jan 2026 | 54.6% | 14.5% | 13% | 15.4% | 1.9% | 0.34% | 0.34% |
| Feb 2026 | 59.5% | 14.7% | 11.6% | 11.6% | 1.7% | 0.38% | 0.38% |
| Mar 2026 | 91.5% | 3.3% | 2.6% | 2.1% | 0.31% | 0.07% | 0.07% |
| Apr 2026 | 62.8% | 14% | 10.3% | 10.6% | 1.7% | 0.3% | 0.3% |
| May 2026 | 60.9% | 13% | 9.8% | 14.6% | 1.4% | 0.25% | 0.12% |
| Jun 2026 | 49% | 17.5% | 13.9% | 16.6% | 2.4% | 0.34% | 0.34% |
| Jul 2026 | 47.2% | 23% | 12.1% | 14.4% | 2.6% | 0.47% | 0.16% |
| Aug 2026 | 54.7% | 17.3% | 13.5% | 12.1% | 1.9% | 0.27% | 0.27% |
| Sep 2026 | 50% | 20.3% | 14.5% | 12.7% | 1.8% | 0.32% | 0.32% |
How has the Barilla and Mutti comparison changed over the last 12 months?
3 findings
- Barilla was ahead of Mutti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barilla’s share of searches among pasta sauce brands in New Zealand moved from 9.5% to 12.7%, and its estimated monthly branded searches moved from 570 to 790.
- Across the 12 months ending September 2026, Mutti’s share of searches among pasta sauce brands in New Zealand moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand pasta sauce brands in September 2026?
2 changes
In September 2026, Barilla gained share of searches among pasta sauce brands in New Zealand, from 12.1% to 12.7%.
Estimated monthly branded searches for Mutti in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Barilla’s and Mutti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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