Brandwave

How popular isBarilla in search?

In August 2026, there were an estimated 3.1K branded searches for Barilla in New Zealand which is up 182% over the last 11 months. Barilla holds 44.8% estimated Share of Search among New Zealand pasta and rice brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Barilla44.8%
  2. Delmaine16.8%
  3. SunRice16%
  4. Ben's Original11.3%
  5. San Remo11%
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Which pasta and rice brands compete with Barilla?

Barilla against pasta and rice brands in New Zealand, by month

Share of Search by month for Barilla, Delmaine, SunRice, Ben's Original, San Remo. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaDelmaineSunRiceBen's OriginalSan Remo
Oct 202525.7%23.4%21.1%13.7%16.2%
Nov 202524.1%28.1%22%11.9%13.8%
Dec 202530.6%28%18.7%10.9%11.9%
Jan 202635.5%21.6%21.4%8.6%12.9%
Feb 202641.2%20.7%17.6%9%11.5%
Mar 202636.4%20.3%18.8%11.4%13.1%
Apr 202636.6%20.4%19.8%9.1%14.1%
May 202649.9%15.8%13.7%8.2%12.5%
Jun 202651.4%16.7%12%9.2%10.8%
Jul 202644.8%17.6%14%11.2%12.4%
Aug 202644.8%16.8%16%11.3%11%
Sep 2026—————

  1. 1.Barilla

    44.8%

    held 1st · 3.1K estimated branded searches · -3.4% vs prior month · 0 points

  2. 2.Delmaine

    16.8%

    held 2nd · 1.2K estimated branded searches · -7.9% vs prior month · -0.8 points

  3. 3.SunRice

    16%

    held 3rd · 1.1K estimated branded searches · +10.9% vs prior month · +2.1 points

  4. 4.Ben's Original

    11.3%

    moved from 5th to 4th · 790 estimated branded searches · -2.5% vs prior month · +0.1 points

  5. 5.San Remo

    11%

    moved from 4th to 5th · 770 estimated branded searches · -14.4% vs prior month · -1.4 points

Compare search popularity between Barilla and its closest rivals

How has branded search demand for Barilla changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barilla in New Zealand rose from 1.1K to 3.1K.
  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand increased from 25.7% to 44.8%.
  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 51.4% in June 2026 and was lowest at 24.1% in November 2025.

How did search popularity change for New Zealand pasta and rice brands in August 2026?

  1. In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%.

  2. In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.

  3. In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.

  4. Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.

  5. Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.

Which pasta sauce brands compete with Barilla?

Barilla against pasta sauce brands in New Zealand, by month

Share of Search by month for Barilla, Leggo's, Dolmio. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaLeggo'sDolmioRagulettoSacla
Oct 202538.9%33.3%26.3%0.7%0.7%
Nov 202536.3%42.3%19.7%0.7%1.1%
Dec 202537.9%41.8%19.3%0.64%0.32%
Jan 202646.6%29.6%22.6%0.54%0.54%
Feb 202654.3%27%17.6%0.54%0.54%
Mar 202647.8%31.1%20.1%0.49%0.49%
Apr 202648.7%31.3%19%0.51%0.51%
May 202662.2%23.1%14.2%0.33%0.17%
Jun 202663.2%21.9%14.2%0.33%0.33%
Jul 202652%33.9%13.5%0.48%0.16%
Aug 202653%28.3%18.1%0.34%0.34%
Sep 2026—————

  1. 1.Barilla

    53%

    held 1st · 3.1K estimated branded searches · -3.4% vs prior month · +1 points

  2. 2.Leggo's

    28.3%

    held 2nd · 1.7K estimated branded searches · -20.9% vs prior month · -5.6 points

  3. 3.Dolmio

    18.1%

    held 3rd · 1.1K estimated branded searches · +27.4% vs prior month · +4.6 points

  4. 4.Raguletto

    0.34%

    held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points

  5. 5.Sacla

    0.34%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between Barilla and its closest rivals

How has branded search demand for Barilla changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand increased from 38.9% to 53%.
  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand peaked at 63.2% in June 2026 and was lowest at 36.3% in November 2025.

How did search popularity change for New Zealand pasta sauce brands in August 2026?

  1. In August 2026, Dolmio gained estimated Share of Search among pasta sauce brands in New Zealand, from 13.5% to 18.1%.

  2. In August 2026, Barilla gained estimated Share of Search among pasta sauce brands in New Zealand, from 52% to 53%.

  3. In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%.

How is Barilla measured?

Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • barilla
  • barilla bolognese
  • barilla com
  • barilla farfalle pasta
  • barilla fusilli
  • barilla gf pasta
  • barilla near me
  • barilla nz
  • barilla oven ready lasagne
  • barilla pasta
  • barilla pasta sauce
  • barilla penne
  • barilla penne pasta
  • barilla pesto
  • barilla protein pasta
  • barilla ready pasta
  • barilla rice
  • barilla rigatoni
  • barilla rotini
  • barilla spaghetti
  • barilla tomato sauce
  • barilla wheat pasta
  • barilla whole wheat pasta
  • lasagna barilla oven ready

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How the Brand Demand Index is measured

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