Barilla vs Leggo's:Which is more popular by branded search in New Zealand?
In August 2026, Barilla had more branded searches than Leggo's among pasta sauce brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Leggo's’ 1.7K, and held a 53% Share of Search versus Leggo's’ 28.3%.
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Which is more popular in search, Barilla or Leggo's?
Compare the pasta sauce and pesto brands New Zealanders stir through dinner. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Leggo's. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Leggo's | Dolmio | Raguletto | Sacla |
|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 33.3% | 26.3% | 0.7% | 0.7% |
| Nov 2025 | 36.3% | 42.3% | 19.7% | 0.7% | 1.1% |
| Dec 2025 | 37.9% | 41.8% | 19.3% | 0.64% | 0.32% |
| Jan 2026 | 46.6% | 29.6% | 22.6% | 0.54% | 0.54% |
| Feb 2026 | 54.3% | 27% | 17.6% | 0.54% | 0.54% |
| Mar 2026 | 47.8% | 31.1% | 20.1% | 0.49% | 0.49% |
| Apr 2026 | 48.7% | 31.3% | 19% | 0.51% | 0.51% |
| May 2026 | 62.2% | 23.1% | 14.2% | 0.33% | 0.17% |
| Jun 2026 | 63.2% | 21.9% | 14.2% | 0.33% | 0.33% |
| Jul 2026 | 52% | 33.9% | 13.5% | 0.48% | 0.16% |
| Aug 2026 | 53% | 28.3% | 18.1% | 0.34% | 0.34% |
| Sep 2026 | — | — | — | — | — |
How has the Barilla and Leggo's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Leggo's took it in November 2025, Barilla took it in January 2026.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand moved from 38.9% to 53%, and its estimated monthly branded searches moved from 1.1K to 3.1K.
- Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand moved from 33.3% to 28.3%, and its estimated monthly branded searches moved from 950 to 1.7K.
How did search popularity change for New Zealand pasta sauce brands in August 2026?
2 changes
In August 2026, Barilla gained estimated Share of Search among pasta sauce brands in New Zealand, from 52% to 53%.
In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Barilla’s and Leggo's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barilla
24 branded search terms
- barilla
- barilla bolognese
- barilla com
- barilla farfalle pasta
- barilla fusilli
- barilla gf pasta
- barilla near me
- barilla nz
- barilla oven ready lasagne
- barilla pasta
- barilla pasta sauce
- barilla penne
- barilla penne pasta
- barilla pesto
- barilla protein pasta
- barilla ready pasta
- barilla rice
- barilla rigatoni
- barilla rotini
- barilla spaghetti
- barilla tomato sauce
- barilla wheat pasta
- barilla whole wheat pasta
- lasagna barilla oven ready
Leggo's
14 branded search terms
- leggo's
- leggos
- leggos bolognese
- leggos bolognese sauce
- leggos com au
- leggos near me
- leggos nz
- leggos pasta bake
- leggos pasta bake sauce
- leggos pasta sauce
- leggos pesto
- leggos pizza sauce
- leggos sauce
- leggos tomato sauce
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.