Brandwave

How popular isLeggo's in search?

In August 2026, there were an estimated 1.7K branded searches for Leggo's in New Zealand which is up 75.8% over the last 11 months. Leggo's holds 28.3% estimated Share of Search among New Zealand pasta sauce brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Barilla53%
  2. Leggo's28.3%
  3. Dolmio18.1%
  4. Raguletto0.34%
  5. Sacla0.34%
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Which pasta sauce brands compete with Leggo's?

Leggo's against pasta sauce brands in New Zealand, by month

Share of Search by month for Barilla, Leggo's, Dolmio. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaLeggo'sDolmioRagulettoSacla
Oct 202538.9%33.3%26.3%0.7%0.7%
Nov 202536.3%42.3%19.7%0.7%1.1%
Dec 202537.9%41.8%19.3%0.64%0.32%
Jan 202646.6%29.6%22.6%0.54%0.54%
Feb 202654.3%27%17.6%0.54%0.54%
Mar 202647.8%31.1%20.1%0.49%0.49%
Apr 202648.7%31.3%19%0.51%0.51%
May 202662.2%23.1%14.2%0.33%0.17%
Jun 202663.2%21.9%14.2%0.33%0.33%
Jul 202652%33.9%13.5%0.48%0.16%
Aug 202653%28.3%18.1%0.34%0.34%
Sep 2026—————

  1. 1.Barilla

    53%

    held 1st · 3.1K estimated branded searches · -3.4% vs prior month · +1 points

  2. 2.Leggo's

    28.3%

    held 2nd · 1.7K estimated branded searches · -20.9% vs prior month · -5.6 points

  3. 3.Dolmio

    18.1%

    held 3rd · 1.1K estimated branded searches · +27.4% vs prior month · +4.6 points

  4. 4.Raguletto

    0.34%

    held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points

  5. 5.Sacla

    0.34%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between Leggo's and its closest rivals

How has branded search demand for Leggo's changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Leggo's in New Zealand rose from 950 to 1.7K.
  • Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand decreased from 33.3% to 28.3%.
  • Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand peaked at 42.3% in November 2025 and was lowest at 21.9% in June 2026.

How did search popularity change for New Zealand pasta sauce brands in August 2026?

  1. In August 2026, Dolmio gained estimated Share of Search among pasta sauce brands in New Zealand, from 13.5% to 18.1%.

  2. In August 2026, Barilla gained estimated Share of Search among pasta sauce brands in New Zealand, from 52% to 53%.

  3. In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%.

How is Leggo's measured?

Brandwave collects information about searches that people make online using Leggo's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • leggo's
  • leggos
  • leggos bolognese
  • leggos bolognese sauce
  • leggos com au
  • leggos near me
  • leggos nz
  • leggos pasta bake
  • leggos pasta bake sauce
  • leggos pasta sauce
  • leggos pesto
  • leggos pizza sauce
  • leggos sauce
  • leggos tomato sauce

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How the Brand Demand Index is measured

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