Leggo's vs Raguletto:Which is more popular by branded search in New Zealand?
In August 2026, Leggo's had more branded searches than Raguletto among pasta sauce brands in New Zealand. Leggo's was estimated to have 1.7K branded searches compared to Raguletto’s 20, and held a 28.3% Share of Search versus Raguletto’s 0.34%.
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Which is more popular in search, Leggo's or Raguletto?
Compare the pasta sauce and pesto brands New Zealanders stir through dinner. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Leggo's, Raguletto. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Leggo's | Dolmio | Raguletto | Sacla |
|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 33.3% | 26.3% | 0.7% | 0.7% |
| Nov 2025 | 36.3% | 42.3% | 19.7% | 0.7% | 1.1% |
| Dec 2025 | 37.9% | 41.8% | 19.3% | 0.64% | 0.32% |
| Jan 2026 | 46.6% | 29.6% | 22.6% | 0.54% | 0.54% |
| Feb 2026 | 54.3% | 27% | 17.6% | 0.54% | 0.54% |
| Mar 2026 | 47.8% | 31.1% | 20.1% | 0.49% | 0.49% |
| Apr 2026 | 48.7% | 31.3% | 19% | 0.51% | 0.51% |
| May 2026 | 62.2% | 23.1% | 14.2% | 0.33% | 0.17% |
| Jun 2026 | 63.2% | 21.9% | 14.2% | 0.33% | 0.33% |
| Jul 2026 | 52% | 33.9% | 13.5% | 0.48% | 0.16% |
| Aug 2026 | 53% | 28.3% | 18.1% | 0.34% | 0.34% |
| Sep 2026 | — | — | — | — | — |
How has the Leggo's and Raguletto comparison changed over the last 12 months?
3 findings
- Leggo's was ahead of Raguletto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand moved from 33.3% to 28.3%, and its estimated monthly branded searches moved from 950 to 1.7K.
- Across the 11 months ending August 2026, Raguletto’s estimated Share of Search among pasta sauce brands in New Zealand moved from 0.7% to 0.34%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand pasta sauce brands in August 2026?
1 change
In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Leggo's’ and Raguletto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leggo's
14 branded search terms
- leggo's
- leggos
- leggos bolognese
- leggos bolognese sauce
- leggos com au
- leggos near me
- leggos nz
- leggos pasta bake
- leggos pasta bake sauce
- leggos pasta sauce
- leggos pesto
- leggos pizza sauce
- leggos sauce
- leggos tomato sauce
Raguletto
3 branded search terms
- raguletto
- raguletto bolognese
- raguletto pasta sauce
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