Brandwave

Pasta sauce brands in New Zealand:Which brands are most popular in search?

In August 2026, Barilla was the most searched among pasta sauce brands in New Zealand, with an estimated 3.1K branded searches and 53% estimated Share of Search within this set.

Share of Search, August 2026
  1. Barilla53%
  2. Leggo's28.3%
  3. Dolmio18.1%
  4. Raguletto0.34%
  5. Sacla0.34%

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Share of SearchLeaderboard

Compare the pasta sauce and pesto brands New Zealanders stir through dinner. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pasta sauce brands in New Zealand, by month

Share of Search by month for Barilla, Leggo's, Dolmio. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaLeggo'sDolmioRagulettoSacla
Oct 202538.9%33.3%26.3%0.7%0.7%
Nov 202536.3%42.3%19.7%0.7%1.1%
Dec 202537.9%41.8%19.3%0.64%0.32%
Jan 202646.6%29.6%22.6%0.54%0.54%
Feb 202654.3%27%17.6%0.54%0.54%
Mar 202647.8%31.1%20.1%0.49%0.49%
Apr 202648.7%31.3%19%0.51%0.51%
May 202662.2%23.1%14.2%0.33%0.17%
Jun 202663.2%21.9%14.2%0.33%0.33%
Jul 202652%33.9%13.5%0.48%0.16%
Aug 202653%28.3%18.1%0.34%0.34%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Barilla

    53%

    held 1st · 3.1K estimated branded searches · -3.4% vs prior month · +1 points

  2. 2.Leggo's

    28.3%

    held 2nd · 1.7K estimated branded searches · -20.9% vs prior month · -5.6 points

  3. 3.Dolmio

    18.1%

    held 3rd · 1.1K estimated branded searches · +27.4% vs prior month · +4.6 points

  4. 4.Raguletto

    0.34%

    held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points

  5. 5.Sacla

    0.34%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among pasta sauce brands in New Zealand?

In August 2026, Barilla was the most searched among pasta sauce brands in New Zealand, with an estimated 3.1K branded searches and 53% estimated Share of Search within this set. Leggo's is in 2nd place, 24.7 percentage points behind at 28.3% Share of Search.

New Zealand pasta sauce brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Barilla38.9% → 53%63.2%Jun 202636.3%Nov 20251st
Leggo's33.3% → 28.3%42.3%Nov 202521.9%Jun 20262nd
Dolmio26.3% → 18.1%26.3%Oct 202513.5%Jul 20263rd
Raguletto0.7% → 0.34%0.7%Nov 20250.33%Jun 20264th
Sacla0.7% → 0.34%1.1%Nov 20250.16%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand increased from 38.9% to 53%.
  • Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand decreased from 33.3% to 28.3%.
  • Across the 11 months ending August 2026, Dolmio’s estimated Share of Search among pasta sauce brands in New Zealand decreased from 26.3% to 18.1%.
  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands in New Zealand peaked at 63.2% in June 2026 and was lowest at 36.3% in November 2025.
  • Across the 11 months ending August 2026, Leggo's’ estimated Share of Search among pasta sauce brands in New Zealand peaked at 42.3% in November 2025 and was lowest at 21.9% in June 2026.
  • Across the 11 months ending August 2026, Dolmio’s estimated Share of Search among pasta sauce brands in New Zealand peaked at 26.3% in October 2025 and was lowest at 13.5% in July 2026.
  • Across the 11 months ending August 2026, Raguletto and Sacla held steady: their estimated Share of Search among pasta sauce brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand pasta sauce brands in August 2026?

  1. In August 2026, Dolmio gained estimated Share of Search among pasta sauce brands in New Zealand, from 13.5% to 18.1%.

  2. In August 2026, Barilla gained estimated Share of Search among pasta sauce brands in New Zealand, from 52% to 53%.

  3. In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands in New Zealand, from 33.9% to 28.3%.

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