Leggo's vs Wattie's:Which is more popular?
In September 2026, Wattie's had more branded searches than Leggo's among pasta sauce brands in New Zealand. Wattie's had about 3,100 branded searches, while Leggo's had 1,260. Wattie's made up 50% of all pasta sauce brand searches we track, and Leggo's accounted for 20.3%. When we asked ChatGPT and Google AI Overviews about pasta sauce brands, Leggo's appeared in all four answers and Wattie's in two. Leggo's was mentioned before Wattie's in three out of four answers.
Who do people search for more?
Wattie's, about 2 searches for every 1 for Leggo's
Who does AI mention more?
Leggo's, mentioned in every answer we collected
Who does AI recommend more?
Leggo's, named ahead of Wattie's in 3 of 4 answers
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Top pasta sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Leggo's appeared in all four answers. Wattie's was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Leggo's was listed before Wattie's in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Leggo's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dolmio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mutti3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wattie's2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Barilla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raguletto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sacla0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pasta sauce brands
4 answers
Asked ChatGPT
“Which pasta sauce brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta sauce brands in New Zealand?”
Asked ChatGPT
“What's the best pasta sauce brand in New Zealand for weeknight dinner?”
Searched Google, AI Overview
“pasta sauce nz”
Searched Google, AI Overview
“tomato pasta sauce”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Leggo's or Wattie's more popular in search?
This chart shows how often people search Google for Leggo's and Wattie's by name. Each line represents a brand's share of searches for all seven pasta sauce brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wattie's, Leggo's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Leggo's | Dolmio | Barilla | Mutti | Raguletto | Sacla |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 11.8% | 11.8% | 9.5% | 2.3% | 0.33% | 0.33% |
| Nov 2025 | 59.6% | 16.4% | 9.7% | 10.7% | 2.7% | 0.38% | 0.57% |
| Dec 2025 | 50.1% | 19.5% | 12.4% | 14.9% | 2.4% | 0.44% | 0.22% |
| Jan 2026 | 54.6% | 14.5% | 13% | 15.4% | 1.9% | 0.34% | 0.34% |
| Feb 2026 | 59.5% | 14.7% | 11.6% | 11.6% | 1.7% | 0.38% | 0.38% |
| Mar 2026 | 91.5% | 3.3% | 2.6% | 2.1% | 0.31% | 0.07% | 0.07% |
| Apr 2026 | 62.8% | 14% | 10.3% | 10.6% | 1.7% | 0.3% | 0.3% |
| May 2026 | 60.9% | 13% | 9.8% | 14.6% | 1.4% | 0.25% | 0.12% |
| Jun 2026 | 49% | 17.5% | 13.9% | 16.6% | 2.4% | 0.34% | 0.34% |
| Jul 2026 | 47.2% | 23% | 12.1% | 14.4% | 2.6% | 0.47% | 0.16% |
| Aug 2026 | 54.7% | 17.3% | 13.5% | 12.1% | 1.9% | 0.27% | 0.27% |
| Sep 2026 | 50% | 20.3% | 14.5% | 12.7% | 1.8% | 0.32% | 0.32% |
How has the Leggo's and Wattie's comparison changed over the last 12 months?
3 findings
- Wattie's was ahead of Leggo's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Leggo's’ share of searches among pasta sauce brands in New Zealand moved from 11.8% to 20.3%, and its estimated monthly branded searches moved from 710 to 1.3K.
- Across the 12 months ending September 2026, Wattie's’ share of searches among pasta sauce brands in New Zealand moved from 63.8% to 50%, and its estimated monthly branded searches moved from 3.8K to 3.1K.
How did search popularity change for New Zealand pasta sauce brands in September 2026?
2 changes
In September 2026, Leggo's gained share of searches among pasta sauce brands in New Zealand, from 17.3% to 20.3%.
In September 2026, Wattie's lost share of searches among pasta sauce brands in New Zealand, from 54.7% to 50%.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Leggo's’ and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leggo's
9 branded search terms
- leggos
- leggos bolognese
- leggos bolognese sauce
- leggos pasta bake
- leggos pasta sauce
- leggos pesto
- leggos pizza sauce
- leggos sauce
- leggos tomato sauce
Wattie's
14 branded search terms
- chilli beans watties
- wattie s
- wattie's
- watties
- watties beans
- watties beetroot
- watties big eat
- watties chilli beans
- watties ketchup
- watties mexican beans
- watties spaghetti
- watties tomato
- watties tomato paste
- watties tomato puree
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