Bolognese sauce brands in New Zealand:Which are most popular?
In September 2026, Barilla was the most searched bolognese sauce brand in New Zealand, accounting for 46.1% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Leggo's and Dolmio were mentioned most often, in four of the five answers. Leggo's was recommended most often, coming first in three out of four responses that gave a list.
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Top bolognese sauce brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Leggo's and Dolmio were mentioned most often, in four of the five answers. Leggo's was recommended most often, coming first in three out of four answers that gave a list. Dolmio was second, and Barilla was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about bolognese sauce brands
5 answers
Asked ChatGPT
“Which bolognese sauce brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bolognese sauce brands in New Zealand?”
Asked ChatGPT
“What's the best bolognese sauce brand in New Zealand for easy pasta dinners?”
Searched Google, AI Overview
“best bolognese sauce”
Searched Google, AI Overview
“pasta sauce nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bolognese sauce brands do people search for most?
This chart shows how often people search Google for each bolognese sauce brand by name. Each line represents a brand's share of searches for all three bolognese sauce brands we track, month by month, from searches in New Zealand.
Share of searches by month for Barilla, Leggo's, Dolmio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barilla | Leggo's | Dolmio |
|---|---|---|---|
| Oct 2025 | 42.6% | 29.5% | 27.9% |
| Nov 2025 | 43% | 39.1% | 18% |
| Dec 2025 | 43.3% | 38% | 18.7% |
| Jan 2026 | 53.9% | 24.8% | 21.2% |
| Feb 2026 | 45.5% | 30.3% | 24.2% |
| Mar 2026 | 44% | 31.3% | 24.6% |
| Apr 2026 | 45.9% | 31.1% | 23% |
| May 2026 | 57.8% | 24.5% | 17.6% |
| Jun 2026 | 51.3% | 27.3% | 21.4% |
| Jul 2026 | 42.1% | 40.7% | 17.1% |
| Aug 2026 | 43.8% | 32.3% | 23.9% |
| Sep 2026 | 46.1% | 29.9% | 24% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 770 | -12.5% | +2.3 points | |
| 2, held 2nd | 29.9% | 500 | -23.1% | -2.4 points | |
| 3, held 3rd | 24% | 400 | -16.7% | +0.1 points |
Which brand is most popular in search among bolognese sauce brands in New Zealand?
3 brands
In September 2026, Barilla was the most searched among bolognese sauce brands in New Zealand, with an estimated 770 branded searches, 46.1% of all searches for the three we track. Leggo's is in 2nd place, 16.2 percentage points behind at 29.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Barilla | 42.6% → 46.1% | 57.8%May 2026 | 42.1%Jul 2026 | 1st |
 Leggo's | 29.5% → 29.9% | 40.7%Jul 2026 | 24.5%May 2026 | 2nd |
 Dolmio | 27.9% → 24% | 27.9%Oct 2025 | 17.1%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Barilla’s share of searches among bolognese sauce brands in New Zealand increased from 42.6% to 46.1%.
- Across the 12 months ending September 2026, Dolmio’s share of searches among bolognese sauce brands in New Zealand decreased from 27.9% to 24%.
- Across the 12 months ending September 2026, Barilla’s share of searches among bolognese sauce brands in New Zealand peaked at 57.8% in May 2026 and was lowest at 42.1% in July 2026.
- Across the 12 months ending September 2026, Leggo's’ share of searches among bolognese sauce brands in New Zealand peaked at 40.7% in July 2026 and was lowest at 24.5% in May 2026.
- Across the 12 months ending September 2026, Dolmio’s share of searches among bolognese sauce brands in New Zealand peaked at 27.9% in October 2025 and was lowest at 17.1% in July 2026.
- Across the 12 months ending September 2026, Leggo's held steady: its share of searches among bolognese sauce brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand bolognese sauce brands in September 2026?
3 changes
In September 2026, Barilla gained share of searches among bolognese sauce brands in New Zealand, from 43.8% to 46.1%.
In September 2026, Leggo's lost share of searches among bolognese sauce brands in New Zealand, from 32.3% to 29.9%.
Estimated monthly branded searches for Dolmio in New Zealand rose 11.1% over 12 measured months, from 360 to 400 in September 2026.
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