Brandwave

How popular isBarilla?

In September 2026, people searched for Barilla by name about 1,560 times in New Zealand, a 48.6% increase from the previous year. These searches made up 46.1% of all New Zealand bolognese sauce brand searches, placing Barilla first out of three brands. When we asked both ChatGPT and Google AI Overviews about bolognese sauce brands, Barilla appeared in one of the five answers and was the third most recommended of the three.

Search and AI answers in September 2026

Barilla is the most searched of 3 competitors and the third most recommended in AI answers.

  1. BarillaShare of searches 46.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. Leggo'sShare of searches 29.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. DolmioShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top bolognese sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barilla was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barilla is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leggo's1st
  2. Dolmio2nd
  3. Barilla3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leggo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dolmio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barilla1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bolognese sauce brands

5 answers

  • Asked ChatGPT

    “Which bolognese sauce brand should I buy in New Zealand?”

    1. 1Leggo's
    2. 2Dolmio

  • Asked ChatGPT

    “What are the best bolognese sauce brands in New Zealand?”

    1. 1Leggo's
    2. 2Dolmio
    3. 3Barilla

  • Asked ChatGPT

    “What's the best bolognese sauce brand in New Zealand for easy pasta dinners?”

    1. 1Leggo's
    2. 2Dolmio

  • Searched Google, AI Overview

    “best bolognese sauce”

    1. Searched Google, AI Overview

      “pasta sauce nz”

      1. 1Dolmio
      2. 2Leggo's

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which bolognese sauce brands compete with Barilla?

    Barilla against bolognese sauce brands in New Zealand, by month

    Share of searches by month for Barilla, Leggo's, Dolmio. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBarillaLeggo'sDolmio
    Oct 202542.6%29.5%27.9%
    Nov 202543%39.1%18%
    Dec 202543.3%38%18.7%
    Jan 202653.9%24.8%21.2%
    Feb 202645.5%30.3%24.2%
    Mar 202644%31.3%24.6%
    Apr 202645.9%31.1%23%
    May 202657.8%24.5%17.6%
    Jun 202651.3%27.3%21.4%
    Jul 202642.1%40.7%17.1%
    Aug 202643.8%32.3%23.9%
    Sep 202646.1%29.9%24%

    1. 1.Barilla

      46.1%

      Held 1st. 770 estimated branded searches, -12.5% vs prior month. Share +2.3 points.

    2. 2.Leggo's

      29.9%

      Held 2nd. 500 estimated branded searches, -23.1% vs prior month. Share -2.4 points.

    3. 3.Dolmio

      24%

      Held 3rd. 400 estimated branded searches, -16.7% vs prior month. Share +0.1 points.

    Compare popularity between Barilla and its closest rivals

    Every comparison with Barilla

    13 comparisons

    How has branded search demand for Barilla changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Barilla in New Zealand rose from 1.1K to 1.6K.
    • Across the 12 months ending September 2026, Barilla’s share of searches among bolognese sauce brands in New Zealand increased from 42.6% to 46.1%.
    • Across the 12 months ending September 2026, Barilla’s share of searches among bolognese sauce brands in New Zealand peaked at 57.8% in May 2026 and was lowest at 42.1% in July 2026.

    How did search popularity change for New Zealand bolognese sauce brands in September 2026?

    3 changes

    1. In September 2026, Barilla gained share of searches among bolognese sauce brands in New Zealand, from 43.8% to 46.1%.

    2. In September 2026, Leggo's lost share of searches among bolognese sauce brands in New Zealand, from 32.3% to 29.9%.

    3. Estimated monthly branded searches for Dolmio in New Zealand rose 11.1% over 12 measured months, from 360 to 400 in September 2026.

    How are Barilla’s branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • barilla
    • barilla bolognese
    • barilla farfalle pasta
    • barilla fusilli
    • barilla gf pasta
    • barilla pasta
    • barilla pasta sauce
    • barilla penne
    • barilla penne pasta
    • barilla pesto
    • barilla protein pasta
    • barilla rice
    • barilla rigatoni
    • barilla rotini
    • barilla spaghetti
    • barilla tomato sauce
    • barilla wheat pasta

    Do you work for Barilla? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Barilla compete?

    Barilla is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pasta and rice brands2nd of 1014.5%Show ranking
    Pasta sauce brands4th of 712.7%Show ranking
    Bolognese sauce brands1st of 346.1%Shown above
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