Barilla vs Ben's Original:Which is more popular by branded search in New Zealand?
In August 2026, Barilla had more branded searches than Ben's Original among pasta and rice brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Ben's Original’s 790, and held a 44.8% Share of Search versus Ben's Original’s 11.3%.
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Which is more popular in search, Barilla or Ben's Original?
Compare the pasta and rice brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Ben's Original. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Delmaine | SunRice | Ben's Original | San Remo |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 23.4% | 21.1% | 13.7% | 16.2% |
| Nov 2025 | 24.1% | 28.1% | 22% | 11.9% | 13.8% |
| Dec 2025 | 30.6% | 28% | 18.7% | 10.9% | 11.9% |
| Jan 2026 | 35.5% | 21.6% | 21.4% | 8.6% | 12.9% |
| Feb 2026 | 41.2% | 20.7% | 17.6% | 9% | 11.5% |
| Mar 2026 | 36.4% | 20.3% | 18.8% | 11.4% | 13.1% |
| Apr 2026 | 36.6% | 20.4% | 19.8% | 9.1% | 14.1% |
| May 2026 | 49.9% | 15.8% | 13.7% | 8.2% | 12.5% |
| Jun 2026 | 51.4% | 16.7% | 12% | 9.2% | 10.8% |
| Jul 2026 | 44.8% | 17.6% | 14% | 11.2% | 12.4% |
| Aug 2026 | 44.8% | 16.8% | 16% | 11.3% | 11% |
| Sep 2026 | — | — | — | — | — |
How has the Barilla and Ben's Original comparison changed over the last 12 months?
3 findings
- Barilla was ahead of Ben's Original in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand moved from 25.7% to 44.8%, and its estimated monthly branded searches moved from 1.1K to 3.1K.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches moved from 590 to 790.
How did search popularity change for New Zealand pasta and rice brands in August 2026?
2 changes
Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.
Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Barilla’s and Ben's Original’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barilla
24 branded search terms
- barilla
- barilla bolognese
- barilla com
- barilla farfalle pasta
- barilla fusilli
- barilla gf pasta
- barilla near me
- barilla nz
- barilla oven ready lasagne
- barilla pasta
- barilla pasta sauce
- barilla penne
- barilla penne pasta
- barilla pesto
- barilla protein pasta
- barilla ready pasta
- barilla rice
- barilla rigatoni
- barilla rotini
- barilla spaghetti
- barilla tomato sauce
- barilla wheat pasta
- barilla whole wheat pasta
- lasagna barilla oven ready
Ben's Original
5 branded search terms
- ben's original
- bens original rice
- bensoriginal
- bensoriginal com
- uncle bens
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.