Brandwave

How popular isBen's Original?

In September 2026, people searched for Ben's Original by name about 610 times in New Zealand, about the same as the previous year. These searches made up 5.7% of all New Zealand pasta and rice brand searches, placing Ben's Original seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about pasta and rice brands, Ben's Original did not appear in any of the answers.

Search and AI answers in September 2026

Ben's Original is the seventh most searched of 10 competitors and not listed in any AI answer.

  1. Ceres OrganicsShare of searches 33.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. BarillaShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DelmaineShare of searches 12%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. PamsShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Ben's OriginalShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pasta and rice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ben's Original did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. San Remo1st
  2. Barilla2nd
  3. SunRice3rd
  4. Diamond4th
  5. Pams5th
  6. Fortune6th
  7. Ceres Organics7th
  8. King’s Choice8th
  9. Delmaine9th
  10. Ben's Original–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta and rice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pasta and rice brands compete with Ben's Original?

Ben's Original against pasta and rice brands in New Zealand, by month

Share of searches by month for Ceres Organics, Barilla, Delmaine, Pams, San Remo, SunRice, Ben's Original, Fortune. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsBarillaDelmainePamsSan RemoSunRiceBen's OriginalFortuneDiamondKing’s Choice
Oct 202530.5%10.8%9.7%14.8%10.4%7.9%6.2%7.6%1.5%0.74%
Nov 202533%10.8%12.4%12.2%9.2%7.8%5.8%6.7%1.3%0.8%
Dec 202530.5%13.5%12.7%13.3%8.4%6.9%5.3%7.5%1.1%0.89%
Jan 202630.5%17.1%10.1%11.4%8.5%8.2%4.4%7.6%1.5%0.74%
Feb 202631.5%18%10%11.3%7.8%6.9%4.8%7.8%1.5%0.43%
Mar 202632.3%15.5%8.8%12.5%8.7%7%5.5%7.9%1.5%0.36%
Apr 202635.5%16.7%9.4%10.4%8%7.9%4.5%5.8%1.4%0.49%
May 202629.5%27.5%8.9%8.6%7.5%6.6%5%4.8%1.1%0.41%
Jun 202629.1%27.8%9.5%8.3%8%5.3%5.6%4.8%1.4%0.32%
Jul 202630.2%23.6%10.1%7.6%7.7%6.2%6.8%6%1.4%0.34%
Aug 202629.1%23.2%8.8%11.2%7.4%7%6.4%4.8%1.7%0.32%
Sep 202633.8%14.5%12%10.1%8.6%7.4%5.7%5.5%2%0.28%

  1. 1.Ceres Organics

    33.8%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Barilla

    14.5%

    Held 2nd. 1.5K estimated branded searches, -46.3% vs prior month. Share -8.7 points.

  3. 3.Delmaine

    12%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +17.4% vs prior month. Share +3.2 points.

  4. 4.Pams

    10.1%

    Moved from 3rd to 4th. 1.1K estimated branded searches, -23% vs prior month. Share -1.2 points.

  5. 5.San Remo

    8.6%

    Held 5th. 920 estimated branded searches, +1.1% vs prior month. Share +1.3 points.

  6. 6.SunRice

    7.4%

    Held 6th. 790 estimated branded searches, -9.2% vs prior month. Share +0.4 points.

  7. 7.Ben's Original

    5.7%

    Held 7th. 610 estimated branded searches, -22.8% vs prior month. Share -0.7 points.

  8. 8.Fortune

    5.5%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share +0.8 points.

  9. 9.Diamond

    2%

    Held 9th. 210 estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.King’s Choice

    0.28%

    Held 10th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Ben's Original and its closest rivals

Every comparison with Ben's Original

9 comparisons

How has branded search demand for Ben's Original changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ben's Original in New Zealand held steady, from 590 to 610.
  • Across the 12 months ending September 2026, Ben's Original’s share of searches among pasta and rice brands in New Zealand peaked at 6.8% in July 2026 and was lowest at 4.4% in January 2026.
  • Across the 12 months ending September 2026, Ben's Original rose from 8th to 7th among pasta and rice brands in New Zealand.

How did search popularity change for New Zealand pasta and rice brands in September 2026?

6 changes

  1. In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches.

  2. In September 2026, Ceres Organics gained share of searches among pasta and rice brands in New Zealand, from 29.1% to 33.8%.

  3. In September 2026, San Remo gained share of searches among pasta and rice brands in New Zealand, from 7.4% to 8.6%.

  4. In September 2026, Fortune gained share of searches among pasta and rice brands in New Zealand, from 4.8% to 5.5%.

  5. In September 2026, Barilla lost share of searches among pasta and rice brands in New Zealand, from 23.2% to 14.5%.

  6. In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%.

How are Ben's Original’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ben's Original’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ben's original
  • bens original rice
  • bensoriginal
  • uncle bens

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How the Brand Demand Index is measured

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