Ben's Original vs SunRice:Which is more popular by branded search in New Zealand?
In August 2026, SunRice had more branded searches than Ben's Original among pasta and rice brands in New Zealand. SunRice was estimated to have 1.1K branded searches compared to Ben's Original’s 790, and held a 16% Share of Search versus Ben's Original’s 11.3%.
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Which is more popular in search, Ben's Original or SunRice?
Compare the pasta and rice brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SunRice, Ben's Original. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Delmaine | SunRice | Ben's Original | San Remo |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 23.4% | 21.1% | 13.7% | 16.2% |
| Nov 2025 | 24.1% | 28.1% | 22% | 11.9% | 13.8% |
| Dec 2025 | 30.6% | 28% | 18.7% | 10.9% | 11.9% |
| Jan 2026 | 35.5% | 21.6% | 21.4% | 8.6% | 12.9% |
| Feb 2026 | 41.2% | 20.7% | 17.6% | 9% | 11.5% |
| Mar 2026 | 36.4% | 20.3% | 18.8% | 11.4% | 13.1% |
| Apr 2026 | 36.6% | 20.4% | 19.8% | 9.1% | 14.1% |
| May 2026 | 49.9% | 15.8% | 13.7% | 8.2% | 12.5% |
| Jun 2026 | 51.4% | 16.7% | 12% | 9.2% | 10.8% |
| Jul 2026 | 44.8% | 17.6% | 14% | 11.2% | 12.4% |
| Aug 2026 | 44.8% | 16.8% | 16% | 11.3% | 11% |
| Sep 2026 | — | — | — | — | — |
How has the Ben's Original and SunRice comparison changed over the last 12 months?
3 findings
- SunRice was ahead of Ben's Original in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches moved from 590 to 790.
- Across the 11 months ending August 2026, SunRice’s estimated Share of Search among pasta and rice brands in New Zealand moved from 21.1% to 16%, and its estimated monthly branded searches moved from 910 to 1.1K.
How did search popularity change for New Zealand pasta and rice brands in August 2026?
2 changes
In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%.
Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ben's Original’s and SunRice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben's Original
5 branded search terms
- ben's original
- bens original rice
- bensoriginal
- bensoriginal com
- uncle bens
SunRice
13 branded search terms
- sunrice
- sunrice 10kg
- sunrice 5kg
- sunrice black rice
- sunrice brown rice
- sunrice com au
- sunrice jasmine rice
- sunrice jasmine rice 5kg
- sunrice near me
- sunrice noodles
- sunrice nz
- sunrice online
- sunrice sushi rice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.