Barilla vs Delmaine:Which is more popular by branded search in New Zealand?
In August 2026, Barilla had more branded searches than Delmaine among pasta and rice brands in New Zealand. Barilla was estimated to have 3.1K branded searches compared to Delmaine’s 1.2K, and held a 44.8% Share of Search versus Delmaine’s 16.8%.
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Which is more popular in search, Barilla or Delmaine?
Compare the pasta and rice brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Delmaine. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Delmaine | SunRice | Ben's Original | San Remo |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 23.4% | 21.1% | 13.7% | 16.2% |
| Nov 2025 | 24.1% | 28.1% | 22% | 11.9% | 13.8% |
| Dec 2025 | 30.6% | 28% | 18.7% | 10.9% | 11.9% |
| Jan 2026 | 35.5% | 21.6% | 21.4% | 8.6% | 12.9% |
| Feb 2026 | 41.2% | 20.7% | 17.6% | 9% | 11.5% |
| Mar 2026 | 36.4% | 20.3% | 18.8% | 11.4% | 13.1% |
| Apr 2026 | 36.6% | 20.4% | 19.8% | 9.1% | 14.1% |
| May 2026 | 49.9% | 15.8% | 13.7% | 8.2% | 12.5% |
| Jun 2026 | 51.4% | 16.7% | 12% | 9.2% | 10.8% |
| Jul 2026 | 44.8% | 17.6% | 14% | 11.2% | 12.4% |
| Aug 2026 | 44.8% | 16.8% | 16% | 11.3% | 11% |
| Sep 2026 | — | — | — | — | — |
How has the Barilla and Delmaine comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Delmaine took it in November 2025, Barilla took it in December 2025.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand moved from 25.7% to 44.8%, and its estimated monthly branded searches moved from 1.1K to 3.1K.
- Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand moved from 23.4% to 16.8%, and its estimated monthly branded searches moved from 1K to 1.2K.
How did search popularity change for New Zealand pasta and rice brands in August 2026?
2 changes
In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.
Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Barilla’s and Delmaine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barilla
24 branded search terms
- barilla
- barilla bolognese
- barilla com
- barilla farfalle pasta
- barilla fusilli
- barilla gf pasta
- barilla near me
- barilla nz
- barilla oven ready lasagne
- barilla pasta
- barilla pasta sauce
- barilla penne
- barilla penne pasta
- barilla pesto
- barilla protein pasta
- barilla ready pasta
- barilla rice
- barilla rigatoni
- barilla rotini
- barilla spaghetti
- barilla tomato sauce
- barilla wheat pasta
- barilla whole wheat pasta
- lasagna barilla oven ready
Delmaine
14 branded search terms
- delmaine
- delmaine almond fingers
- delmaine balsamic glaze
- delmaine chocolate sauce
- delmaine co nz
- delmaine near me
- delmaine nz
- delmaine pasta
- delmaine pasta sauce
- delmaine pesto
- delmaine plum sauce
- delmaine sauce
- delmaine tomato sauce
- delmaine worcestershire sauce
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.