Brandwave

How popular isDelmaine in search?

In August 2026, there were an estimated 1.2K branded searches for Delmaine in New Zealand which is up 15.8% over the last 11 months. Delmaine holds 16.8% estimated Share of Search among New Zealand pasta and rice brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Barilla44.8%
  2. Delmaine16.8%
  3. SunRice16%
  4. Ben's Original11.3%
  5. San Remo11%
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Which pasta and rice brands compete with Delmaine?

Delmaine against pasta and rice brands in New Zealand, by month

Share of Search by month for Barilla, Delmaine, SunRice, Ben's Original, San Remo. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaDelmaineSunRiceBen's OriginalSan Remo
Oct 202525.7%23.4%21.1%13.7%16.2%
Nov 202524.1%28.1%22%11.9%13.8%
Dec 202530.6%28%18.7%10.9%11.9%
Jan 202635.5%21.6%21.4%8.6%12.9%
Feb 202641.2%20.7%17.6%9%11.5%
Mar 202636.4%20.3%18.8%11.4%13.1%
Apr 202636.6%20.4%19.8%9.1%14.1%
May 202649.9%15.8%13.7%8.2%12.5%
Jun 202651.4%16.7%12%9.2%10.8%
Jul 202644.8%17.6%14%11.2%12.4%
Aug 202644.8%16.8%16%11.3%11%
Sep 2026—————

  1. 1.Barilla

    44.8%

    held 1st · 3.1K estimated branded searches · -3.4% vs prior month · 0 points

  2. 2.Delmaine

    16.8%

    held 2nd · 1.2K estimated branded searches · -7.9% vs prior month · -0.8 points

  3. 3.SunRice

    16%

    held 3rd · 1.1K estimated branded searches · +10.9% vs prior month · +2.1 points

  4. 4.Ben's Original

    11.3%

    moved from 5th to 4th · 790 estimated branded searches · -2.5% vs prior month · +0.1 points

  5. 5.San Remo

    11%

    moved from 4th to 5th · 770 estimated branded searches · -14.4% vs prior month · -1.4 points

Compare search popularity between Delmaine and its closest rivals

How has branded search demand for Delmaine changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Delmaine in New Zealand rose from 1K to 1.2K.
  • Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 23.4% to 16.8%.
  • Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 28.1% in November 2025 and was lowest at 15.8% in May 2026.

How did search popularity change for New Zealand pasta and rice brands in August 2026?

  1. In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%.

  2. In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.

  3. In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.

  4. Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.

  5. Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.

How is Delmaine measured?

Brandwave collects information about searches that people make online using Delmaine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • delmaine
  • delmaine almond fingers
  • delmaine balsamic glaze
  • delmaine chocolate sauce
  • delmaine co nz
  • delmaine near me
  • delmaine nz
  • delmaine pasta
  • delmaine pasta sauce
  • delmaine pesto
  • delmaine plum sauce
  • delmaine sauce
  • delmaine tomato sauce
  • delmaine worcestershire sauce

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How the Brand Demand Index is measured

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