Brandwave

Pasta and rice brands in New Zealand:Which brands are most popular in search?

In August 2026, Barilla was the most searched among pasta and rice brands in New Zealand, with an estimated 3.1K branded searches and 44.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Barilla44.8%
  2. Delmaine16.8%
  3. SunRice16%
  4. Ben's Original11.3%
  5. San Remo11%

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Share of SearchLeaderboard

Compare the pasta and rice brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pasta and rice brands in New Zealand, by month

Share of Search by month for Barilla, Delmaine, SunRice, Ben's Original, San Remo. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaDelmaineSunRiceBen's OriginalSan Remo
Oct 202525.7%23.4%21.1%13.7%16.2%
Nov 202524.1%28.1%22%11.9%13.8%
Dec 202530.6%28%18.7%10.9%11.9%
Jan 202635.5%21.6%21.4%8.6%12.9%
Feb 202641.2%20.7%17.6%9%11.5%
Mar 202636.4%20.3%18.8%11.4%13.1%
Apr 202636.6%20.4%19.8%9.1%14.1%
May 202649.9%15.8%13.7%8.2%12.5%
Jun 202651.4%16.7%12%9.2%10.8%
Jul 202644.8%17.6%14%11.2%12.4%
Aug 202644.8%16.8%16%11.3%11%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Barilla

    44.8%

    held 1st · 3.1K estimated branded searches · -3.4% vs prior month · 0 points

  2. 2.Delmaine

    16.8%

    held 2nd · 1.2K estimated branded searches · -7.9% vs prior month · -0.8 points

  3. 3.SunRice

    16%

    held 3rd · 1.1K estimated branded searches · +10.9% vs prior month · +2.1 points

  4. 4.Ben's Original

    11.3%

    moved from 5th to 4th · 790 estimated branded searches · -2.5% vs prior month · +0.1 points

  5. 5.San Remo

    11%

    moved from 4th to 5th · 770 estimated branded searches · -14.4% vs prior month · -1.4 points

Compare search popularity between leading brands

Which brand is most popular in search among pasta and rice brands in New Zealand?

In August 2026, Barilla was the most searched among pasta and rice brands in New Zealand, with an estimated 3.1K branded searches and 44.8% estimated Share of Search within this set. Delmaine is in 2nd place, 28.1 percentage points behind at 16.8% Share of Search.

New Zealand pasta and rice brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Barilla25.7% → 44.8%51.4%Jun 202624.1%Nov 20251st
Delmaine23.4% → 16.8%28.1%Nov 202515.8%May 20262nd
SunRice21.1% → 16%22%Nov 202512%Jun 20263rd
Ben's Original13.7% → 11.3%13.7%Oct 20258.2%May 20265th → 4th
San Remo16.2% → 11%16.2%Oct 202510.8%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand increased from 25.7% to 44.8%.
  • Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 23.4% to 16.8%.
  • Across the 11 months ending August 2026, SunRice’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 21.1% to 16%.
  • Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 13.7% to 11.3%.
  • Across the 11 months ending August 2026, San Remo’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 16.2% to 11%.
  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 51.4% in June 2026 and was lowest at 24.1% in November 2025.
  • Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 28.1% in November 2025 and was lowest at 15.8% in May 2026.
  • Across the 11 months ending August 2026, SunRice’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 22% in November 2025 and was lowest at 12% in June 2026.
  • Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 13.7% in October 2025 and was lowest at 8.2% in May 2026.
  • Across the 11 months ending August 2026, San Remo’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 16.2% in October 2025 and was lowest at 10.8% in June 2026.
  • Across the 11 months ending August 2026, Ben's Original rose from 5th to 4th among pasta and rice brands in New Zealand.
  • Across the 11 months ending August 2026, San Remo fell from 4th to 5th among pasta and rice brands in New Zealand.

How did search popularity change for New Zealand pasta and rice brands in August 2026?

  1. In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%.

  2. In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.

  3. In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.

  4. Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.

  5. Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.

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