Ben's Original vs Delmaine:Which is more popular by branded search in New Zealand?
In August 2026, Delmaine had more branded searches than Ben's Original among pasta and rice brands in New Zealand. Delmaine was estimated to have 1.2K branded searches compared to Ben's Original’s 790, and held a 16.8% Share of Search versus Ben's Original’s 11.3%.
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Which is more popular in search, Ben's Original or Delmaine?
Compare the pasta and rice brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Delmaine, Ben's Original. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Delmaine | SunRice | Ben's Original | San Remo |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 23.4% | 21.1% | 13.7% | 16.2% |
| Nov 2025 | 24.1% | 28.1% | 22% | 11.9% | 13.8% |
| Dec 2025 | 30.6% | 28% | 18.7% | 10.9% | 11.9% |
| Jan 2026 | 35.5% | 21.6% | 21.4% | 8.6% | 12.9% |
| Feb 2026 | 41.2% | 20.7% | 17.6% | 9% | 11.5% |
| Mar 2026 | 36.4% | 20.3% | 18.8% | 11.4% | 13.1% |
| Apr 2026 | 36.6% | 20.4% | 19.8% | 9.1% | 14.1% |
| May 2026 | 49.9% | 15.8% | 13.7% | 8.2% | 12.5% |
| Jun 2026 | 51.4% | 16.7% | 12% | 9.2% | 10.8% |
| Jul 2026 | 44.8% | 17.6% | 14% | 11.2% | 12.4% |
| Aug 2026 | 44.8% | 16.8% | 16% | 11.3% | 11% |
| Sep 2026 | — | — | — | — | — |
How has the Ben's Original and Delmaine comparison changed over the last 12 months?
3 findings
- Delmaine was ahead of Ben's Original in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches moved from 590 to 790.
- Across the 11 months ending August 2026, Delmaine’s estimated Share of Search among pasta and rice brands in New Zealand moved from 23.4% to 16.8%, and its estimated monthly branded searches moved from 1K to 1.2K.
How did search popularity change for New Zealand pasta and rice brands in August 2026?
2 changes
In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.
Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ben's Original’s and Delmaine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben's Original
5 branded search terms
- ben's original
- bens original rice
- bensoriginal
- bensoriginal com
- uncle bens
Delmaine
14 branded search terms
- delmaine
- delmaine almond fingers
- delmaine balsamic glaze
- delmaine chocolate sauce
- delmaine co nz
- delmaine near me
- delmaine nz
- delmaine pasta
- delmaine pasta sauce
- delmaine pesto
- delmaine plum sauce
- delmaine sauce
- delmaine tomato sauce
- delmaine worcestershire sauce
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.