How popular isBen's Original in search?
In August 2026, there were an estimated 790 branded searches for Ben's Original in New Zealand which is up 33.9% over the last 11 months. Ben's Original holds 11.3% estimated Share of Search among New Zealand pasta and rice brands and is ranked 4th of 5 competitors for search popularity.
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Which pasta and rice brands compete with Ben's Original?
Share of Search by month for Barilla, Delmaine, SunRice, Ben's Original, San Remo. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Delmaine | SunRice | Ben's Original | San Remo |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 23.4% | 21.1% | 13.7% | 16.2% |
| Nov 2025 | 24.1% | 28.1% | 22% | 11.9% | 13.8% |
| Dec 2025 | 30.6% | 28% | 18.7% | 10.9% | 11.9% |
| Jan 2026 | 35.5% | 21.6% | 21.4% | 8.6% | 12.9% |
| Feb 2026 | 41.2% | 20.7% | 17.6% | 9% | 11.5% |
| Mar 2026 | 36.4% | 20.3% | 18.8% | 11.4% | 13.1% |
| Apr 2026 | 36.6% | 20.4% | 19.8% | 9.1% | 14.1% |
| May 2026 | 49.9% | 15.8% | 13.7% | 8.2% | 12.5% |
| Jun 2026 | 51.4% | 16.7% | 12% | 9.2% | 10.8% |
| Jul 2026 | 44.8% | 17.6% | 14% | 11.2% | 12.4% |
| Aug 2026 | 44.8% | 16.8% | 16% | 11.3% | 11% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 3.1K | -3.4% | 0 points | |
| 2, held 2nd | 16.8% | 1.2K | -7.9% | -0.8 points | |
| 3, held 3rd | 16% | 1.1K | +10.9% | +2.1 points | |
| 4, moved from 5th to 4th | 11.3% | 790 | -2.5% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11% | 770 | -14.4% | -1.4 pointsmoved from 4th to 5th |
1.
Barilla44.8%
held 1st · 3.1K estimated branded searches · -3.4% vs prior month · 0 points
2.
Delmaine16.8%
held 2nd · 1.2K estimated branded searches · -7.9% vs prior month · -0.8 points
3.
SunRice
16%
held 3rd · 1.1K estimated branded searches · +10.9% vs prior month · +2.1 points
11.3%
moved from 5th to 4th · 790 estimated branded searches · -2.5% vs prior month · +0.1 points
5.
San Remo11%
moved from 4th to 5th · 770 estimated branded searches · -14.4% vs prior month · -1.4 points
Compare search popularity between Ben's Original and its closest rivals
How has branded search demand for Ben's Original changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ben's Original in New Zealand rose from 590 to 790.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 13.7% to 11.3%.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 13.7% in October 2025 and was lowest at 8.2% in May 2026.
- Across the 11 months ending August 2026, Ben's Original rose from 5th to 4th among pasta and rice brands in New Zealand.
How did search popularity change for New Zealand pasta and rice brands in August 2026?
5 changes
In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%.
In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.
In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.
Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.
Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.
How is Ben's Original measured?
Brandwave collects information about searches that people make online using Ben's Original’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- ben's original
- bens original rice
- bensoriginal
- bensoriginal com
- uncle bens
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Is Ben's Original your brand?
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