Ben's Original vs Fortune:Which is more popular?
In September 2026, Ben's Original and Fortune were level in searches among pasta and rice brands in New Zealand, with an estimated 610 versus 590 branded searches, at 5.7% and 5.5% of the total. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Fortune appeared in two of the five answers and Ben's Original in none.
Who do people search for more?
Ben's Original and Fortune are searched for about as often as each other.
Who does AI mention more?
Fortune, mentioned in 2 of 5 answers, Ben's Original in 0
Who does AI recommend more?
Fortune, the only one of the two named
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Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fortune was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ben's Original did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
San Remo1st
Barilla2nd
SunRice3rd
Diamond4th
Pams5th- Fortune6th
Ceres Organics7th- King’s Choice8th
Delmaine9th
Ben's Original–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta and rice brands in New Zealand?”
Asked ChatGPT
“What's the best pasta or rice brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pasta brands nz”
Searched Google, AI Overview
“rice brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ben's Original or Fortune more popular in search?
This chart shows how often people search Google for Ben's Original and Fortune by name. Each line represents a brand's share of searches for all ten pasta and rice brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ben's Original, Fortune. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ceres Organics | Barilla | Delmaine | Pams | San Remo | SunRice | Ben's Original | Fortune | Diamond | King’s Choice |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 10.8% | 9.7% | 14.8% | 10.4% | 7.9% | 6.2% | 7.6% | 1.5% | 0.74% |
| Nov 2025 | 33% | 10.8% | 12.4% | 12.2% | 9.2% | 7.8% | 5.8% | 6.7% | 1.3% | 0.8% |
| Dec 2025 | 30.5% | 13.5% | 12.7% | 13.3% | 8.4% | 6.9% | 5.3% | 7.5% | 1.1% | 0.89% |
| Jan 2026 | 30.5% | 17.1% | 10.1% | 11.4% | 8.5% | 8.2% | 4.4% | 7.6% | 1.5% | 0.74% |
| Feb 2026 | 31.5% | 18% | 10% | 11.3% | 7.8% | 6.9% | 4.8% | 7.8% | 1.5% | 0.43% |
| Mar 2026 | 32.3% | 15.5% | 8.8% | 12.5% | 8.7% | 7% | 5.5% | 7.9% | 1.5% | 0.36% |
| Apr 2026 | 35.5% | 16.7% | 9.4% | 10.4% | 8% | 7.9% | 4.5% | 5.8% | 1.4% | 0.49% |
| May 2026 | 29.5% | 27.5% | 8.9% | 8.6% | 7.5% | 6.6% | 5% | 4.8% | 1.1% | 0.41% |
| Jun 2026 | 29.1% | 27.8% | 9.5% | 8.3% | 8% | 5.3% | 5.6% | 4.8% | 1.4% | 0.32% |
| Jul 2026 | 30.2% | 23.6% | 10.1% | 7.6% | 7.7% | 6.2% | 6.8% | 6% | 1.4% | 0.34% |
| Aug 2026 | 29.1% | 23.2% | 8.8% | 11.2% | 7.4% | 7% | 6.4% | 4.8% | 1.7% | 0.32% |
| Sep 2026 | 33.8% | 14.5% | 12% | 10.1% | 8.6% | 7.4% | 5.7% | 5.5% | 2% | 0.28% |
How has the Ben's Original and Fortune comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Ben's Original took it in May 2026.
- Across the 12 months ending September 2026, Ben's Original’s share of searches among pasta and rice brands in New Zealand moved from 6.2% to 5.7%, and its estimated monthly branded searches moved from 590 to 610.
- Across the 12 months ending September 2026, Fortune’s share of searches among pasta and rice brands in New Zealand moved from 7.6% to 5.5%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand pasta and rice brands in September 2026?
2 changes
In September 2026, Fortune gained share of searches among pasta and rice brands in New Zealand, from 4.8% to 5.5%.
In September 2026, Ben's Original lost share of searches among pasta and rice brands in New Zealand, from 6.4% to 5.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ben's Original’s and Fortune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben's Original
4 branded search terms
- ben's original
- bens original rice
- bensoriginal
- uncle bens
Fortune
1 branded search term
- fortune
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