Barilla vs Delmaine:Which is more popular?
In September 2026, Barilla had more branded searches than Delmaine among pasta and rice brands in New Zealand. Barilla had about 1,540 branded searches, while Delmaine had 1,280. Barilla made up 14.5% of all pasta and rice brand searches we track, and Delmaine accounted for 12%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Barilla appeared in three of the five answers and Delmaine in one. Barilla was mentioned before Delmaine in every answer that named either.
Who do people search for more?
Barilla, about 20% more searches than Delmaine
Who does AI mention more?
Barilla, mentioned in 3 of 5 answers, Delmaine in 1
Who does AI recommend more?
Barilla, named ahead of Delmaine in 3 of 3 answers
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Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barilla was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Delmaine was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Barilla was listed before Delmaine in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
San Remo1st- Barilla2nd
SunRice3rd
Diamond4th
Pams5th- Fortune6th
Ceres Organics7th- King’s Choice8th
Delmaine9th
Ben's Original–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta and rice brands in New Zealand?”
Asked ChatGPT
“What's the best pasta or rice brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pasta brands nz”
Searched Google, AI Overview
“rice brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Barilla or Delmaine more popular in search?
This chart shows how often people search Google for Barilla and Delmaine by name. Each line represents a brand's share of searches for all ten pasta and rice brands we track, month by month, from searches in New Zealand.
Share of searches by month for Barilla, Delmaine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ceres Organics | Barilla | Delmaine | Pams | San Remo | SunRice | Ben's Original | Fortune | Diamond | King’s Choice |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 10.8% | 9.7% | 14.8% | 10.4% | 7.9% | 6.2% | 7.6% | 1.5% | 0.74% |
| Nov 2025 | 33% | 10.8% | 12.4% | 12.2% | 9.2% | 7.8% | 5.8% | 6.7% | 1.3% | 0.8% |
| Dec 2025 | 30.5% | 13.5% | 12.7% | 13.3% | 8.4% | 6.9% | 5.3% | 7.5% | 1.1% | 0.89% |
| Jan 2026 | 30.5% | 17.1% | 10.1% | 11.4% | 8.5% | 8.2% | 4.4% | 7.6% | 1.5% | 0.74% |
| Feb 2026 | 31.5% | 18% | 10% | 11.3% | 7.8% | 6.9% | 4.8% | 7.8% | 1.5% | 0.43% |
| Mar 2026 | 32.3% | 15.5% | 8.8% | 12.5% | 8.7% | 7% | 5.5% | 7.9% | 1.5% | 0.36% |
| Apr 2026 | 35.5% | 16.7% | 9.4% | 10.4% | 8% | 7.9% | 4.5% | 5.8% | 1.4% | 0.49% |
| May 2026 | 29.5% | 27.5% | 8.9% | 8.6% | 7.5% | 6.6% | 5% | 4.8% | 1.1% | 0.41% |
| Jun 2026 | 29.1% | 27.8% | 9.5% | 8.3% | 8% | 5.3% | 5.6% | 4.8% | 1.4% | 0.32% |
| Jul 2026 | 30.2% | 23.6% | 10.1% | 7.6% | 7.7% | 6.2% | 6.8% | 6% | 1.4% | 0.34% |
| Aug 2026 | 29.1% | 23.2% | 8.8% | 11.2% | 7.4% | 7% | 6.4% | 4.8% | 1.7% | 0.32% |
| Sep 2026 | 33.8% | 14.5% | 12% | 10.1% | 8.6% | 7.4% | 5.7% | 5.5% | 2% | 0.28% |
How has the Barilla and Delmaine comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Delmaine took it in November 2025, Barilla took it in December 2025.
- Across the 12 months ending September 2026, Barilla’s share of searches among pasta and rice brands in New Zealand moved from 10.8% to 14.5%, and its estimated monthly branded searches moved from 1K to 1.5K.
- Across the 12 months ending September 2026, Delmaine’s share of searches among pasta and rice brands in New Zealand moved from 9.7% to 12%, and its estimated monthly branded searches moved from 920 to 1.3K.
How did search popularity change for New Zealand pasta and rice brands in September 2026?
2 changes
In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches.
In September 2026, Barilla lost share of searches among pasta and rice brands in New Zealand, from 23.2% to 14.5%.
How are branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using Barilla’s and Delmaine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barilla
15 branded search terms
- barilla
- barilla farfalle pasta
- barilla fusilli
- barilla gf pasta
- barilla pasta
- barilla pasta sauce
- barilla penne
- barilla penne pasta
- barilla pesto
- barilla protein pasta
- barilla rice
- barilla rigatoni
- barilla rotini
- barilla spaghetti
- barilla wheat pasta
Delmaine
11 branded search terms
- delmaine
- delmaine almond fingers
- delmaine balsamic glaze
- delmaine chocolate sauce
- delmaine pasta
- delmaine pasta sauce
- delmaine pesto
- delmaine plum sauce
- delmaine sauce
- delmaine tomato sauce
- delmaine worcestershire sauce
Other head-to-heads among pasta and rice brands
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