Ben's Original vs San Remo:Which is more popular by branded search in New Zealand?
In August 2026, Ben's Original and San Remo were level on Share of Search among pasta and rice brands in New Zealand, with an estimated 790 versus 770 branded searches, at 11.3% and 11% estimated Share of Search.
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Which is more popular in search, Ben's Original or San Remo?
Compare the pasta and rice brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ben's Original, San Remo. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Delmaine | SunRice | Ben's Original | San Remo |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 23.4% | 21.1% | 13.7% | 16.2% |
| Nov 2025 | 24.1% | 28.1% | 22% | 11.9% | 13.8% |
| Dec 2025 | 30.6% | 28% | 18.7% | 10.9% | 11.9% |
| Jan 2026 | 35.5% | 21.6% | 21.4% | 8.6% | 12.9% |
| Feb 2026 | 41.2% | 20.7% | 17.6% | 9% | 11.5% |
| Mar 2026 | 36.4% | 20.3% | 18.8% | 11.4% | 13.1% |
| Apr 2026 | 36.6% | 20.4% | 19.8% | 9.1% | 14.1% |
| May 2026 | 49.9% | 15.8% | 13.7% | 8.2% | 12.5% |
| Jun 2026 | 51.4% | 16.7% | 12% | 9.2% | 10.8% |
| Jul 2026 | 44.8% | 17.6% | 14% | 11.2% | 12.4% |
| Aug 2026 | 44.8% | 16.8% | 16% | 11.3% | 11% |
| Sep 2026 | — | — | — | — | — |
How has the Ben's Original and San Remo comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Ben's Original took it in August 2026.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches moved from 590 to 790.
- Across the 11 months ending August 2026, San Remo’s estimated Share of Search among pasta and rice brands in New Zealand moved from 16.2% to 11%, and its estimated monthly branded searches moved from 700 to 770.
How did search popularity change for New Zealand pasta and rice brands in August 2026?
2 changes
In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.
Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ben's Original’s and San Remo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben's Original
5 branded search terms
- ben's original
- bens original rice
- bensoriginal
- bensoriginal com
- uncle bens
San Remo
4 branded search terms
- san remo gluten free pasta
- san remo noodles
- san remo pasta
- san remo pulse pasta
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.