Brandwave

How popular isSunRice in search?

In August 2026, there were an estimated 1.1K branded searches for SunRice in New Zealand which is up 23.1% over the last 11 months. SunRice holds 16% estimated Share of Search among New Zealand pasta and rice brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Barilla44.8%
  2. Delmaine16.8%
  3. SunRice16%
  4. Ben's Original11.3%
  5. San Remo11%
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Which pasta and rice brands compete with SunRice?

SunRice against pasta and rice brands in New Zealand, by month

Share of Search by month for Barilla, Delmaine, SunRice, Ben's Original, San Remo. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaDelmaineSunRiceBen's OriginalSan Remo
Oct 202525.7%23.4%21.1%13.7%16.2%
Nov 202524.1%28.1%22%11.9%13.8%
Dec 202530.6%28%18.7%10.9%11.9%
Jan 202635.5%21.6%21.4%8.6%12.9%
Feb 202641.2%20.7%17.6%9%11.5%
Mar 202636.4%20.3%18.8%11.4%13.1%
Apr 202636.6%20.4%19.8%9.1%14.1%
May 202649.9%15.8%13.7%8.2%12.5%
Jun 202651.4%16.7%12%9.2%10.8%
Jul 202644.8%17.6%14%11.2%12.4%
Aug 202644.8%16.8%16%11.3%11%
Sep 2026—————

  1. 1.Barilla

    44.8%

    held 1st · 3.1K estimated branded searches · -3.4% vs prior month · 0 points

  2. 2.Delmaine

    16.8%

    held 2nd · 1.2K estimated branded searches · -7.9% vs prior month · -0.8 points

  3. 3.SunRice

    16%

    held 3rd · 1.1K estimated branded searches · +10.9% vs prior month · +2.1 points

  4. 4.Ben's Original

    11.3%

    moved from 5th to 4th · 790 estimated branded searches · -2.5% vs prior month · +0.1 points

  5. 5.San Remo

    11%

    moved from 4th to 5th · 770 estimated branded searches · -14.4% vs prior month · -1.4 points

Compare search popularity between SunRice and its closest rivals

How has branded search demand for SunRice changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SunRice in New Zealand rose from 910 to 1.1K.
  • Across the 11 months ending August 2026, SunRice’s estimated Share of Search among pasta and rice brands in New Zealand decreased from 21.1% to 16%.
  • Across the 11 months ending August 2026, SunRice’s estimated Share of Search among pasta and rice brands in New Zealand peaked at 22% in November 2025 and was lowest at 12% in June 2026.

How did search popularity change for New Zealand pasta and rice brands in August 2026?

  1. In August 2026, SunRice gained estimated Share of Search among pasta and rice brands in New Zealand, from 14% to 16%.

  2. In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.

  3. In August 2026, Delmaine lost estimated Share of Search among pasta and rice brands in New Zealand, from 17.6% to 16.8%.

  4. Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.

  5. Estimated monthly branded searches for Barilla in New Zealand rose 182% over 11 measured months, from 1.1K to 3.1K in August 2026.

How is SunRice measured?

Brandwave collects information about searches that people make online using SunRice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • sunrice
  • sunrice 10kg
  • sunrice 5kg
  • sunrice black rice
  • sunrice brown rice
  • sunrice com au
  • sunrice jasmine rice
  • sunrice jasmine rice 5kg
  • sunrice near me
  • sunrice noodles
  • sunrice nz
  • sunrice online
  • sunrice sushi rice

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How the Brand Demand Index is measured

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