Fortune vs SunRice:Which is more popular?
In September 2026, SunRice had more branded searches than Fortune among pasta and rice brands in New Zealand. SunRice had about 790 branded searches, while Fortune had 590. SunRice made up 7.4% of all pasta and rice brand searches we track, and Fortune accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, SunRice appeared in four of the five answers and Fortune in two. SunRice was mentioned before Fortune in every answer that named either.
Who do people search for more?
SunRice, about 34% more searches than Fortune
Who does AI mention more?
SunRice, mentioned in 4 of 5 answers, Fortune in 2
Who does AI recommend more?
SunRice, named ahead of Fortune in 4 of 4 answers
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Top pasta and rice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SunRice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fortune was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SunRice was listed before Fortune in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
San Remo1st
Barilla2nd- SunRice3rd
Diamond4th
Pams5th- Fortune6th
Ceres Organics7th- King’s Choice8th
Delmaine9th
Ben's Original–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta and rice brands
5 answers
Asked ChatGPT
“Which pasta or rice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta and rice brands in New Zealand?”
Asked ChatGPT
“What's the best pasta or rice brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pasta brands nz”
Searched Google, AI Overview
“rice brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fortune or SunRice more popular in search?
This chart shows how often people search Google for Fortune and SunRice by name. Each line represents a brand's share of searches for all ten pasta and rice brands we track, month by month, from searches in New Zealand.
Share of searches by month for SunRice, Fortune. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ceres Organics | Barilla | Delmaine | Pams | San Remo | SunRice | Ben's Original | Fortune | Diamond | King’s Choice |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 10.8% | 9.7% | 14.8% | 10.4% | 7.9% | 6.2% | 7.6% | 1.5% | 0.74% |
| Nov 2025 | 33% | 10.8% | 12.4% | 12.2% | 9.2% | 7.8% | 5.8% | 6.7% | 1.3% | 0.8% |
| Dec 2025 | 30.5% | 13.5% | 12.7% | 13.3% | 8.4% | 6.9% | 5.3% | 7.5% | 1.1% | 0.89% |
| Jan 2026 | 30.5% | 17.1% | 10.1% | 11.4% | 8.5% | 8.2% | 4.4% | 7.6% | 1.5% | 0.74% |
| Feb 2026 | 31.5% | 18% | 10% | 11.3% | 7.8% | 6.9% | 4.8% | 7.8% | 1.5% | 0.43% |
| Mar 2026 | 32.3% | 15.5% | 8.8% | 12.5% | 8.7% | 7% | 5.5% | 7.9% | 1.5% | 0.36% |
| Apr 2026 | 35.5% | 16.7% | 9.4% | 10.4% | 8% | 7.9% | 4.5% | 5.8% | 1.4% | 0.49% |
| May 2026 | 29.5% | 27.5% | 8.9% | 8.6% | 7.5% | 6.6% | 5% | 4.8% | 1.1% | 0.41% |
| Jun 2026 | 29.1% | 27.8% | 9.5% | 8.3% | 8% | 5.3% | 5.6% | 4.8% | 1.4% | 0.32% |
| Jul 2026 | 30.2% | 23.6% | 10.1% | 7.6% | 7.7% | 6.2% | 6.8% | 6% | 1.4% | 0.34% |
| Aug 2026 | 29.1% | 23.2% | 8.8% | 11.2% | 7.4% | 7% | 6.4% | 4.8% | 1.7% | 0.32% |
| Sep 2026 | 33.8% | 14.5% | 12% | 10.1% | 8.6% | 7.4% | 5.7% | 5.5% | 2% | 0.28% |
How has the Fortune and SunRice comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Fortune took it in December 2025, SunRice took it in January 2026, Fortune took it in February 2026, SunRice took it in April 2026.
- Across the 12 months ending September 2026, Fortune’s share of searches among pasta and rice brands in New Zealand moved from 7.6% to 5.5%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, SunRice’s share of searches among pasta and rice brands in New Zealand moved from 7.9% to 7.4%, and its estimated monthly branded searches moved from 750 to 790.
How did search popularity change for New Zealand pasta and rice brands in September 2026?
2 changes
In September 2026, Fortune gained share of searches among pasta and rice brands in New Zealand, from 4.8% to 5.5%.
SunRice’s share of searches among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 5.3% to 7.4% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fortune’s and SunRice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pasta and rice brands
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