Brandwave

Pams vs SunRice:Which is more popular?

In September 2026, Pams had more branded searches than SunRice among pasta and rice brands in New Zealand. Pams had about 1,070 branded searches, while SunRice had 790. Pams made up 10.1% of all pasta and rice brand searches we track, and SunRice accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, SunRice appeared in four of the five answers and Pams in three. Pams and SunRice were each mentioned first in two of the four answers that named either.

Among pasta and rice brands in New Zealand in September 2026

Who do people search for more?

Pams, about 35% more searches than SunRice

Pams 1.1K searchesSunRice 790 searches

Who does AI mention more?

SunRice, mentioned in 4 of 5 answers, Pams in 3

SunRice in 4 of 5Pams in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Pams first in 2SunRice first in 2

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Top pasta and rice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SunRice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pams and SunRice were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. San Remo1st
  2. Barilla2nd
  3. SunRice3rd
  4. Diamond4th
  5. Pams5th
  6. Fortune6th
  7. Ceres Organics7th
  8. King’s Choice8th
  9. Delmaine9th
  10. Ben's Original–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta and rice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pams or SunRice more popular in search?

This chart shows how often people search Google for Pams and SunRice by name. Each line represents a brand's share of searches for all ten pasta and rice brands we track, month by month, from searches in New Zealand.

Pams and SunRice among pasta and rice brands in New Zealand, by month

Share of searches by month for Pams, SunRice. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsBarillaDelmainePamsSan RemoSunRiceBen's OriginalFortuneDiamondKing’s Choice
Oct 202530.5%10.8%9.7%14.8%10.4%7.9%6.2%7.6%1.5%0.74%
Nov 202533%10.8%12.4%12.2%9.2%7.8%5.8%6.7%1.3%0.8%
Dec 202530.5%13.5%12.7%13.3%8.4%6.9%5.3%7.5%1.1%0.89%
Jan 202630.5%17.1%10.1%11.4%8.5%8.2%4.4%7.6%1.5%0.74%
Feb 202631.5%18%10%11.3%7.8%6.9%4.8%7.8%1.5%0.43%
Mar 202632.3%15.5%8.8%12.5%8.7%7%5.5%7.9%1.5%0.36%
Apr 202635.5%16.7%9.4%10.4%8%7.9%4.5%5.8%1.4%0.49%
May 202629.5%27.5%8.9%8.6%7.5%6.6%5%4.8%1.1%0.41%
Jun 202629.1%27.8%9.5%8.3%8%5.3%5.6%4.8%1.4%0.32%
Jul 202630.2%23.6%10.1%7.6%7.7%6.2%6.8%6%1.4%0.34%
Aug 202629.1%23.2%8.8%11.2%7.4%7%6.4%4.8%1.7%0.32%
Sep 202633.8%14.5%12%10.1%8.6%7.4%5.7%5.5%2%0.28%

How has the Pams and SunRice comparison changed over the last 12 months?

3 findings
  • Pams was ahead of SunRice in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pams’ share of searches among pasta and rice brands in New Zealand moved from 14.8% to 10.1%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, SunRice’s share of searches among pasta and rice brands in New Zealand moved from 7.9% to 7.4%, and its estimated monthly branded searches moved from 750 to 790.

How did search popularity change for New Zealand pasta and rice brands in September 2026?

3 changes

  1. In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches.

  2. In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%.

  3. SunRice’s share of searches among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 5.3% to 7.4% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Pams’ and SunRice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pams

2 branded search terms

  • pams
  • pams products

SunRice

4 branded search terms

  • sunrice
  • sunrice jasmine rice
  • sunrice noodles
  • sunrice sushi rice

How the Brand Demand Index is measured

Other head-to-heads among pasta and rice brands

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