Brandwave

How popular isLeggo's?

In September 2026, people searched for Leggo's by name about 1,260 times in New Zealand, a 77.5% increase from the previous year. These searches made up 29.9% of all New Zealand bolognese sauce brand searches, placing Leggo's second out of three brands. When we asked both ChatGPT and Google AI Overviews about bolognese sauce brands, Leggo's appeared in four of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

Leggo's is the second most searched of 3 competitors and the most recommended in AI answers.

  1. BarillaShare of searches 46.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. Leggo'sShare of searches 29.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. DolmioShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top bolognese sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leggo's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Leggo's is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leggo's1st
  2. Dolmio2nd
  3. Barilla3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Leggo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dolmio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barilla1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bolognese sauce brands

5 answers

  • Asked ChatGPT

    “Which bolognese sauce brand should I buy in New Zealand?”

    1. 1Leggo's
    2. 2Dolmio

  • Asked ChatGPT

    “What are the best bolognese sauce brands in New Zealand?”

    1. 1Leggo's
    2. 2Dolmio
    3. 3Barilla

  • Asked ChatGPT

    “What's the best bolognese sauce brand in New Zealand for easy pasta dinners?”

    1. 1Leggo's
    2. 2Dolmio

  • Searched Google, AI Overview

    “best bolognese sauce”

    1. Searched Google, AI Overview

      “pasta sauce nz”

      1. 1Dolmio
      2. 2Leggo's

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which bolognese sauce brands compete with Leggo's?

    Leggo's against bolognese sauce brands in New Zealand, by month

    Share of searches by month for Barilla, Leggo's, Dolmio. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBarillaLeggo'sDolmio
    Oct 202542.6%29.5%27.9%
    Nov 202543%39.1%18%
    Dec 202543.3%38%18.7%
    Jan 202653.9%24.8%21.2%
    Feb 202645.5%30.3%24.2%
    Mar 202644%31.3%24.6%
    Apr 202645.9%31.1%23%
    May 202657.8%24.5%17.6%
    Jun 202651.3%27.3%21.4%
    Jul 202642.1%40.7%17.1%
    Aug 202643.8%32.3%23.9%
    Sep 202646.1%29.9%24%

    1. 1.Barilla

      46.1%

      Held 1st. 770 estimated branded searches, -12.5% vs prior month. Share +2.3 points.

    2. 2.Leggo's

      29.9%

      Held 2nd. 500 estimated branded searches, -23.1% vs prior month. Share -2.4 points.

    3. 3.Dolmio

      24%

      Held 3rd. 400 estimated branded searches, -16.7% vs prior month. Share +0.1 points.

    Compare popularity between Leggo's and its closest rivals

    Every comparison with Leggo's

    4 comparisons

    How has branded search demand for Leggo's changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Leggo's in New Zealand rose from 710 to 1.3K.
    • Across the 12 months ending September 2026, Leggo's’ share of searches among bolognese sauce brands in New Zealand peaked at 40.7% in July 2026 and was lowest at 24.5% in May 2026.

    How did search popularity change for New Zealand bolognese sauce brands in September 2026?

    3 changes

    1. In September 2026, Barilla gained share of searches among bolognese sauce brands in New Zealand, from 43.8% to 46.1%.

    2. In September 2026, Leggo's lost share of searches among bolognese sauce brands in New Zealand, from 32.3% to 29.9%.

    3. Estimated monthly branded searches for Dolmio in New Zealand rose 11.1% over 12 measured months, from 360 to 400 in September 2026.

    How are Leggo's’ branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Leggo's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • leggos
    • leggos bolognese
    • leggos bolognese sauce
    • leggos pasta bake
    • leggos pasta sauce
    • leggos pesto
    • leggos pizza sauce
    • leggos sauce
    • leggos tomato sauce

    Do you work for Leggo's? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Leggo's compete?

    Leggo's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pasta sauce brands2nd of 720.3%Show ranking
    Bolognese sauce brands2nd of 329.9%Shown above
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