Dolmio vs Leggo's:Which is more popular?
In September 2026, Leggo's had more branded searches than Dolmio among bolognese sauce brands in New Zealand. Leggo's had about 500 branded searches, while Dolmio had 400. Leggo's made up 29.9% of all bolognese sauce brand searches we track, and Dolmio accounted for 24%. When we asked ChatGPT and Google AI Overviews about bolognese sauce brands, Dolmio and Leggo's each appeared in four of the five answers. Leggo's was mentioned before Dolmio in three out of four answers.
Who do people search for more?
Leggo's, about 25% more searches than Dolmio
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Leggo's, named ahead of Dolmio in 3 of 4 answers
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Top bolognese sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dolmio and Leggo's were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Leggo's was listed before Dolmio in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about bolognese sauce brands
5 answers
Asked ChatGPT
“Which bolognese sauce brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bolognese sauce brands in New Zealand?”
Asked ChatGPT
“What's the best bolognese sauce brand in New Zealand for easy pasta dinners?”
Searched Google, AI Overview
“best bolognese sauce”
Searched Google, AI Overview
“pasta sauce nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dolmio or Leggo's more popular in search?
This chart shows how often people search Google for Dolmio and Leggo's by name. Each line represents a brand's share of searches for all three bolognese sauce brands we track, month by month, from searches in New Zealand.
Share of searches by month for Leggo's, Dolmio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barilla | Leggo's | Dolmio |
|---|---|---|---|
| Oct 2025 | 42.6% | 29.5% | 27.9% |
| Nov 2025 | 43% | 39.1% | 18% |
| Dec 2025 | 43.3% | 38% | 18.7% |
| Jan 2026 | 53.9% | 24.8% | 21.2% |
| Feb 2026 | 45.5% | 30.3% | 24.2% |
| Mar 2026 | 44% | 31.3% | 24.6% |
| Apr 2026 | 45.9% | 31.1% | 23% |
| May 2026 | 57.8% | 24.5% | 17.6% |
| Jun 2026 | 51.3% | 27.3% | 21.4% |
| Jul 2026 | 42.1% | 40.7% | 17.1% |
| Aug 2026 | 43.8% | 32.3% | 23.9% |
| Sep 2026 | 46.1% | 29.9% | 24% |
How has the Dolmio and Leggo's comparison changed over the last 12 months?
3 findings
- Leggo's was ahead of Dolmio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dolmio’s share of searches among bolognese sauce brands in New Zealand moved from 27.9% to 24%, and its estimated monthly branded searches moved from 360 to 400.
- Across the 12 months ending September 2026, Leggo's’ share of searches among bolognese sauce brands in New Zealand moved from 29.5% to 29.9%, and its estimated monthly branded searches moved from 380 to 500.
How did search popularity change for New Zealand bolognese sauce brands in September 2026?
2 changes
In September 2026, Leggo's lost share of searches among bolognese sauce brands in New Zealand, from 32.3% to 29.9%.
Estimated monthly branded searches for Dolmio in New Zealand rose 11.1% over 12 measured months, from 360 to 400 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Dolmio’s and Leggo's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bolognese sauce brands
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