Brandwave

King’s Choice vs Pams:Which is more popular?

In September 2026, Pams had more branded searches than King’s Choice among pasta and rice brands in New Zealand. Pams had about 1,070 branded searches, while King’s Choice had 30. Pams made up 10.1% of all pasta and rice brand searches we track, and King’s Choice accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about pasta and rice brands, Pams appeared in three of the five answers and King’s Choice in two. Pams was mentioned before King’s Choice in three out of four answers that named either.

Among pasta and rice brands in New Zealand in September 2026

Who do people search for more?

Pams, about 36 searches for every 1 for King’s Choice

Pams 1.1K searchesKing’s Choice 30 searches

Who does AI mention more?

Pams, mentioned in 3 of 5 answers, King’s Choice in 2

Pams in 3 of 5King’s Choice in 2 of 5

Who does AI recommend more?

Pams, named ahead of King’s Choice in 3 of 4 answers

Pams first in 3King’s Choice first in 1

Follow King’s Choice vs Pams and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pasta and rice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. King’s Choice was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pams was listed before King’s Choice in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. San Remo1st
  2. Barilla2nd
  3. SunRice3rd
  4. Diamond4th
  5. Pams5th
  6. Fortune6th
  7. Ceres Organics7th
  8. King’s Choice8th
  9. Delmaine9th
  10. Ben's Original–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • San Remo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SunRice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ceres Organics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortune2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diamond2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King’s Choice2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delmaine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben's Original0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta and rice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is King’s Choice or Pams more popular in search?

This chart shows how often people search Google for King’s Choice and Pams by name. Each line represents a brand's share of searches for all ten pasta and rice brands we track, month by month, from searches in New Zealand.

King’s Choice and Pams among pasta and rice brands in New Zealand, by month

Share of searches by month for Pams, King’s Choice. The figures are in the table below the chart.

View monthly share of searches table
MonthCeres OrganicsBarillaDelmainePamsSan RemoSunRiceBen's OriginalFortuneDiamondKing’s Choice
Oct 202530.5%10.8%9.7%14.8%10.4%7.9%6.2%7.6%1.5%0.74%
Nov 202533%10.8%12.4%12.2%9.2%7.8%5.8%6.7%1.3%0.8%
Dec 202530.5%13.5%12.7%13.3%8.4%6.9%5.3%7.5%1.1%0.89%
Jan 202630.5%17.1%10.1%11.4%8.5%8.2%4.4%7.6%1.5%0.74%
Feb 202631.5%18%10%11.3%7.8%6.9%4.8%7.8%1.5%0.43%
Mar 202632.3%15.5%8.8%12.5%8.7%7%5.5%7.9%1.5%0.36%
Apr 202635.5%16.7%9.4%10.4%8%7.9%4.5%5.8%1.4%0.49%
May 202629.5%27.5%8.9%8.6%7.5%6.6%5%4.8%1.1%0.41%
Jun 202629.1%27.8%9.5%8.3%8%5.3%5.6%4.8%1.4%0.32%
Jul 202630.2%23.6%10.1%7.6%7.7%6.2%6.8%6%1.4%0.34%
Aug 202629.1%23.2%8.8%11.2%7.4%7%6.4%4.8%1.7%0.32%
Sep 202633.8%14.5%12%10.1%8.6%7.4%5.7%5.5%2%0.28%

How has the King’s Choice and Pams comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pasta and rice brands in September 2026?

3 changes

  1. In September 2026, Delmaine overtook Pams to rank 3rd among pasta and rice brands in New Zealand, with 12% of the searches.

  2. In September 2026, Pams lost share of searches among pasta and rice brands in New Zealand, from 11.2% to 10.1%.

  3. Estimated monthly branded searches for King’s Choice in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using King’s Choice’s and Pams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

King’s Choice

1 branded search term

  • kings choice

Pams

2 branded search terms

  • pams
  • pams products

How the Brand Demand Index is measured

Other head-to-heads among pasta and rice brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free