Canned tuna brands in New Zealand:Which are most popular?
In September 2026, Sealord was the most searched canned tuna brand in New Zealand, accounting for 39.3% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Sealord, Pams and John West were mentioned most often, in three of the five answers. Sealord was recommended most often, coming first in two out of four responses that gave a list.
SealordShare of searches 39.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
SirenaShare of searches 28.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
PamsShare of searches 26.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
John WestShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BrunswickShare of searches 0.25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top canned tuna brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sealord, Pams and John West were mentioned most often, in three of the five answers. Sealord was recommended most often, coming first in two out of four answers that gave a list. John West was second, and Pams was third. Brunswick, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John West3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sirena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenseas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned tuna brands
5 answers
Asked ChatGPT
“Which canned tuna brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best canned tuna brands in New Zealand?”
Asked ChatGPT
“What's the best canned tuna brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best canned tuna”
Searched Google, AI Overview
“healthy tuna brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which canned tuna brands do people search for most?
This chart shows how often people search Google for each canned tuna brand by name. Each line represents a brand's share of searches for all seven canned tuna brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealord, Sirena, Pams, John West. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sealord | Sirena | Pams | John West | Brunswick | Sole Mare | Greenseas |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 5.7% | 39.9% | 9.1% | 0% | 0% | 0% |
| Nov 2025 | 47.4% | 7.3% | 39.1% | 5.1% | 0.36% | 0.36% | 0.36% |
| Dec 2025 | 42% | 7.6% | 44.1% | 5.9% | 0% | 0.42% | 0% |
| Jan 2026 | 46.1% | 11.3% | 38.7% | 3.9% | 0% | 0% | 0% |
| Feb 2026 | 46.9% | 9% | 37.5% | 6.1% | 0% | 0.36% | 0% |
| Mar 2026 | 45.8% | 8% | 39.8% | 6% | 0% | 0.29% | 0% |
| Apr 2026 | 54.4% | 7.4% | 30.1% | 7.4% | 0.29% | 0.29% | 0% |
| May 2026 | 65.2% | 5.2% | 23.6% | 5.8% | 0% | 0.22% | 0% |
| Jun 2026 | 59% | 7.4% | 25.3% | 7.9% | 0.25% | 0.25% | 0% |
| Jul 2026 | 64% | 7.5% | 24.3% | 3.7% | 0.27% | 0.27% | 0% |
| Aug 2026 | 50.7% | 7.5% | 37.1% | 4.5% | 0% | 0.27% | 0% |
| Sep 2026 | 39.3% | 28.7% | 26.3% | 5.2% | 0.25% | 0.25% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 1.6K | -15.8% | -11.4 points | |
| 2, moved from 3rd to 2nd | 28.7% | 1.2K | +317.9% | +21.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.3% | 1.1K | -23% | -10.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.2% | 210 | +23.5% | +0.6 points | |
| 5, moved from 6th to 5th | 0.25% | 10 | — | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.25% | 10 | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 0% | 0 | — | 0 points |
1.
Sealord39.3%
Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share -11.4 points.
2.
Sirena28.7%
Moved from 3rd to 2nd. 1.2K estimated branded searches, +317.9% vs prior month. Share +21.3 points.
3.
Pams26.3%
Moved from 2nd to 3rd. 1.1K estimated branded searches, -23% vs prior month. Share -10.8 points.
5.2%
Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +0.6 points.
0.25%
Moved from 6th to 5th. 10 estimated branded searches, — vs prior month. Share +0.2 points.
0.25%
Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0%
Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among canned tuna brands in New Zealand?
7 brands
In September 2026, Sealord was the most searched among canned tuna brands in New Zealand, with an estimated 1.6K branded searches, 39.3% of all searches for the seven we track. Sirena is in 2nd place, 10.6 percentage points behind at 28.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Sealord | 45.3% → 39.3% | 65.2%May 2026 | 39.3%Sep 2026 | 1st |
| Sirena | 5.7% → 28.7% | 28.7%Sep 2026 | 5.2%May 2026 | 4th → 2nd |
| Pams | 39.9% → 26.3% | 44.1%Dec 2025 | 23.6%May 2026 | 2nd → 3rd |
| John West | 9.1% → 5.2% | 9.1%Oct 2025 | 3.7%Jul 2026 | 3rd → 4th |
| Brunswick | 0% → 0.25% | 0.36%Nov 2025 | 0%Oct 2025 | 5th |
| Sole Mare | 0% → 0.25% | 0.42%Dec 2025 | 0%Oct 2025 | 7th → 6th |
| Greenseas | 0% | 0.36%Nov 2025 | 0%Oct 2025 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sealord’s share of searches among canned tuna brands in New Zealand decreased from 45.3% to 39.3%.
- Across the 12 months ending September 2026, Sirena’s share of searches among canned tuna brands in New Zealand increased from 5.7% to 28.7%.
- Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand decreased from 39.9% to 26.3%.
- Across the 12 months ending September 2026, John West’s share of searches among canned tuna brands in New Zealand decreased from 9.1% to 5.2%.
- Across the 12 months ending September 2026, Sealord’s share of searches among canned tuna brands in New Zealand peaked at 65.2% in May 2026 and was lowest at 39.3% in September 2026.
- Across the 12 months ending September 2026, Sirena’s share of searches among canned tuna brands in New Zealand peaked at 28.7% in September 2026 and was lowest at 5.2% in May 2026.
- Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand peaked at 44.1% in December 2025 and was lowest at 23.6% in May 2026.
- Across the 12 months ending September 2026, John West’s share of searches among canned tuna brands in New Zealand peaked at 9.1% in October 2025 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Sirena rose from 4th to 2nd among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, Pams fell from 2nd to 3rd among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, John West fell from 3rd to 4th among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, Sole Mare rose from 7th to 6th among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, Greenseas fell from 6th to 7th among canned tuna brands in New Zealand.
- Across the 12 months ending September 2026, Brunswick held steady: its share of searches among canned tuna brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand canned tuna brands in September 2026?
6 changes
In September 2026, Sirena overtook Pams to rank 2nd among canned tuna brands in New Zealand, with 28.7% of the searches.
In September 2026, John West gained share of searches among canned tuna brands in New Zealand, from 4.5% to 5.2%.
In September 2026, Sealord lost share of searches among canned tuna brands in New Zealand, from 50.7% to 39.3%.
In September 2026, Pams lost share of searches among canned tuna brands in New Zealand, from 37.1% to 26.3%.
In September 2026, Brunswick rose from 6th to 5th among canned tuna brands in New Zealand.
In September 2026, Sole Mare fell from 5th to 6th among canned tuna brands in New Zealand.
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