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Canned fish brands in New Zealand:Which brands are most popular in search?

In August 2026, Sealord was the most searched among canned fish brands in New Zealand, with an estimated 3.3K branded searches and 66.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sealord66.7%
  2. John West20.2%
  3. Brunswick12.9%
  4. Greenseas0.2%

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Share of SearchLeaderboard

Compare the tuna and canned fish brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among canned fish brands in New Zealand, by month

Share of Search by month for Sealord, John West, Brunswick. The figures are in the table below the chart.

View monthly share of search table
MonthSealordJohn WestBrunswickGreenseas
Oct 202572%22.4%5.4%0.27%
Nov 202573.7%19.9%5.8%0.64%
Dec 202570.5%21.3%7.8%0.39%
Jan 202670.8%19.9%9%0.28%
Feb 202672.2%20.6%6.9%0.29%
Mar 202669.7%22%8%0.24%
Apr 202664.1%23.2%12.5%0.22%
May 202673%18.2%8.6%0.18%
Jun 202668.4%20.5%10.9%0.19%
Jul 202672.9%17.1%9.8%0.2%
Aug 202666.7%20.2%12.9%0.2%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Sealord

    66.7%

    held 1st · 3.3K estimated branded searches · -8.7% vs prior month · -6.2 points

  2. 2.John West

    20.2%

    held 2nd · 990 estimated branded searches · +17.9% vs prior month · +3.1 points

  3. 3.Brunswick

    12.9%

    held 3rd · 630 estimated branded searches · +31.3% vs prior month · +3.1 points

  4. 4.Greenseas

    0.2%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among canned fish brands in New Zealand?

In August 2026, Sealord was the most searched among canned fish brands in New Zealand, with an estimated 3.3K branded searches and 66.7% estimated Share of Search within this set. John West is in 2nd place, 46.5 percentage points behind at 20.2% Share of Search.

New Zealand canned fish brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sealord72% → 66.7%73.7%Nov 202564.1%Apr 20261st
John West22.4% → 20.2%23.2%Apr 202617.1%Jul 20262nd
Brunswick5.4% → 12.9%12.9%Aug 20265.4%Oct 20253rd
Greenseas0.27% → 0.2%0.64%Nov 20250.18%May 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand decreased from 72% to 66.7%.
  • Across the 11 months ending August 2026, John West’s estimated Share of Search among canned fish brands in New Zealand decreased from 22.4% to 20.2%.
  • Across the 11 months ending August 2026, Brunswick’s estimated Share of Search among canned fish brands in New Zealand increased from 5.4% to 12.9%.
  • Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand peaked at 73.7% in November 2025 and was lowest at 64.1% in April 2026.
  • Across the 11 months ending August 2026, John West’s estimated Share of Search among canned fish brands in New Zealand peaked at 23.2% in April 2026 and was lowest at 17.1% in July 2026.
  • Across the 11 months ending August 2026, Greenseas held steady: its estimated Share of Search among canned fish brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand canned fish brands in August 2026?

  1. In August 2026, John West gained estimated Share of Search among canned fish brands in New Zealand, from 17.1% to 20.2%.

  2. In August 2026, Brunswick gained estimated Share of Search among canned fish brands in New Zealand, from 9.8% to 12.9%.

  3. In August 2026, Sealord lost estimated Share of Search among canned fish brands in New Zealand, from 72.9% to 66.7%.

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