How popular isSealord in search?
In August 2026, there were an estimated 3.3K branded searches for Sealord in New Zealand which is up 22.5% over the last 11 months. Sealord holds 66.7% estimated Share of Search among New Zealand canned fish brands and is ranked 1st of 4 competitors for search popularity.
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Which canned fish brands compete with Sealord?
Share of Search by month for Sealord, John West, Brunswick. The figures are in the table below the chart.
View monthly share of search table
| Month | Sealord | John West | Brunswick | Greenseas |
|---|---|---|---|---|
| Oct 2025 | 72% | 22.4% | 5.4% | 0.27% |
| Nov 2025 | 73.7% | 19.9% | 5.8% | 0.64% |
| Dec 2025 | 70.5% | 21.3% | 7.8% | 0.39% |
| Jan 2026 | 70.8% | 19.9% | 9% | 0.28% |
| Feb 2026 | 72.2% | 20.6% | 6.9% | 0.29% |
| Mar 2026 | 69.7% | 22% | 8% | 0.24% |
| Apr 2026 | 64.1% | 23.2% | 12.5% | 0.22% |
| May 2026 | 73% | 18.2% | 8.6% | 0.18% |
| Jun 2026 | 68.4% | 20.5% | 10.9% | 0.19% |
| Jul 2026 | 72.9% | 17.1% | 9.8% | 0.2% |
| Aug 2026 | 66.7% | 20.2% | 12.9% | 0.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.7% | 3.3K | -8.7% | -6.2 points | |
| 2, held 2nd | 20.2% | 990 | +17.9% | +3.1 points | |
| 3, held 3rd | 12.9% | 630 | +31.3% | +3.1 points | |
| 4, held 4th | 0.2% | 10 | 0% | 0 points |
1.
Sealord66.7%
held 1st · 3.3K estimated branded searches · -8.7% vs prior month · -6.2 points
20.2%
held 2nd · 990 estimated branded searches · +17.9% vs prior month · +3.1 points
12.9%
held 3rd · 630 estimated branded searches · +31.3% vs prior month · +3.1 points
0.2%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Sealord and its closest rivals
How has branded search demand for Sealord changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sealord in New Zealand rose from 2.7K to 3.3K.
- Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand decreased from 72% to 66.7%.
- Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand peaked at 73.7% in November 2025 and was lowest at 64.1% in April 2026.
How did search popularity change for New Zealand canned fish brands in August 2026?
3 changes
In August 2026, John West gained estimated Share of Search among canned fish brands in New Zealand, from 17.1% to 20.2%.
In August 2026, Brunswick gained estimated Share of Search among canned fish brands in New Zealand, from 9.8% to 12.9%.
In August 2026, Sealord lost estimated Share of Search among canned fish brands in New Zealand, from 72.9% to 66.7%.
How is Sealord measured?
Brandwave collects information about searches that people make online using Sealord’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- sealord
- sealord canned tuna
- sealord com
- sealord near me
- sealord nz
- sealord salmon
- sealord tuna
- sealord tuna and crackers
- tuna sealord
Do you work for Sealord? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sealord your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.