Brunswick vs Sealord:Which is more popular by branded search in New Zealand?
In August 2026, Sealord had more branded searches than Brunswick among canned fish brands in New Zealand. Sealord was estimated to have 3.3K branded searches compared to Brunswick’s 630, and held a 66.7% Share of Search versus Brunswick’s 12.9%.
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Which is more popular in search, Brunswick or Sealord?
Compare the tuna and canned fish brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sealord, Brunswick. The figures are in the table below the chart.
View monthly share of search table
| Month | Sealord | John West | Brunswick | Greenseas |
|---|---|---|---|---|
| Oct 2025 | 72% | 22.4% | 5.4% | 0.27% |
| Nov 2025 | 73.7% | 19.9% | 5.8% | 0.64% |
| Dec 2025 | 70.5% | 21.3% | 7.8% | 0.39% |
| Jan 2026 | 70.8% | 19.9% | 9% | 0.28% |
| Feb 2026 | 72.2% | 20.6% | 6.9% | 0.29% |
| Mar 2026 | 69.7% | 22% | 8% | 0.24% |
| Apr 2026 | 64.1% | 23.2% | 12.5% | 0.22% |
| May 2026 | 73% | 18.2% | 8.6% | 0.18% |
| Jun 2026 | 68.4% | 20.5% | 10.9% | 0.19% |
| Jul 2026 | 72.9% | 17.1% | 9.8% | 0.2% |
| Aug 2026 | 66.7% | 20.2% | 12.9% | 0.2% |
| Sep 2026 | — | — | — | — |
How has the Brunswick and Sealord comparison changed over the last 12 months?
3 findings
- Sealord was ahead of Brunswick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brunswick’s estimated Share of Search among canned fish brands in New Zealand moved from 5.4% to 12.9%, and its estimated monthly branded searches moved from 200 to 630.
- Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand moved from 72% to 66.7%, and its estimated monthly branded searches moved from 2.7K to 3.3K.
How did search popularity change for New Zealand canned fish brands in August 2026?
2 changes
In August 2026, Brunswick gained estimated Share of Search among canned fish brands in New Zealand, from 9.8% to 12.9%.
In August 2026, Sealord lost estimated Share of Search among canned fish brands in New Zealand, from 72.9% to 66.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Brunswick’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.