Brunswick vs John West:Which is more popular by branded search in New Zealand?

Name: Brunswick vs John West: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, John West had more branded searches than Brunswick among canned fish brands in New Zealand. John West was estimated to have 990 branded searches compared to Brunswick’s 630, and held a 20.2% Share of Search versus Brunswick’s 12.9%.

Share of Search among canned fish brands in New Zealand in August 2026Which is more popular in search, Brunswick or John West?

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Which is more popular in search, Brunswick or John West?

Compare the tuna and canned fish brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brunswick and John West among canned fish brands in New Zealand, by month

Month	Sealord	John West	Brunswick	Greenseas
Oct 2025	72%	22.4%	5.4%	0.27%
Nov 2025	73.7%	19.9%	5.8%	0.64%
Dec 2025	70.5%	21.3%	7.8%	0.39%
Jan 2026	70.8%	19.9%	9%	0.28%
Feb 2026	72.2%	20.6%	6.9%	0.29%
Mar 2026	69.7%	22%	8%	0.24%
Apr 2026	64.1%	23.2%	12.5%	0.22%
May 2026	73%	18.2%	8.6%	0.18%
Jun 2026	68.4%	20.5%	10.9%	0.19%
Jul 2026	72.9%	17.1%	9.8%	0.2%
Aug 2026	66.7%	20.2%	12.9%	0.2%
Sep 2026	—	—	—	—

How has the Brunswick and John West comparison changed over the last 12 months?

3 findings

John West was ahead of Brunswick in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Brunswick’s estimated Share of Search among canned fish brands in New Zealand moved from 5.4% to 12.9%, and its estimated monthly branded searches moved from 200 to 630.
Across the 11 months ending August 2026, John West’s estimated Share of Search among canned fish brands in New Zealand moved from 22.4% to 20.2%, and its estimated monthly branded searches moved from 830 to 990.

How did search popularity change for New Zealand canned fish brands in August 2026?

2 changes

In August 2026, John West gained estimated Share of Search among canned fish brands in New Zealand, from 17.1% to 20.2%.
In August 2026, Brunswick gained estimated Share of Search among canned fish brands in New Zealand, from 9.8% to 12.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Brunswick’s and John West’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.