How popular isBrunswick?
In September 2026, people searched for Brunswick by name about 740 times in New Zealand, a 311.1% increase from the previous year. These searches made up 10.7% of all New Zealand canned fish brand searches, placing Brunswick fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about canned fish brands, Brunswick appeared in two of the five answers and was the joint third most recommended of the seven.
Brunswick is the fifth most searched of 7 competitors and the joint third most recommended in AI answers.
SealordShare of searches 41.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SirenaShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PamsShare of searches 15.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
John WestShare of searches 14.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BrunswickShare of searches 10.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top canned fish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brunswick was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brunswick is the joint third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- John West4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pams2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brunswick2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sirena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenseas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned fish brands
5 answers
Asked ChatGPT
“Which canned fish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best canned fish brands in New Zealand?”
Asked ChatGPT
“What's the best canned fish brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best canned fish”
Searched Google, AI Overview
“canned tuna nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which canned fish brands compete with Brunswick?
Share of searches by month for Sealord, Sirena, Pams, John West, Brunswick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sealord | Sirena | Pams | John West | Brunswick | Sole Mare | Greenseas |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 3.9% | 27.7% | 14.9% | 3.5% | 0% | 0.2% |
| Nov 2025 | 51.9% | 4.8% | 25.6% | 12.9% | 3.8% | 0.48% | 0.48% |
| Dec 2025 | 47.6% | 5% | 29.2% | 12.5% | 4.7% | 0.56% | 0.28% |
| Jan 2026 | 50.6% | 6.8% | 23.3% | 13% | 5.8% | 0.21% | 0.21% |
| Feb 2026 | 52.4% | 5.5% | 23% | 13.5% | 4.9% | 0.44% | 0.22% |
| Mar 2026 | 49.7% | 5.1% | 25.3% | 14.4% | 4.9% | 0.36% | 0.18% |
| Apr 2026 | 51.7% | 4.8% | 19.3% | 16.2% | 7.6% | 0.18% | 0.18% |
| May 2026 | 60.7% | 3.5% | 16.1% | 13.2% | 6.1% | 0.15% | 0.15% |
| Jun 2026 | 55.5% | 4.8% | 16.6% | 14.6% | 8% | 0.32% | 0.16% |
| Jul 2026 | 59.5% | 4.8% | 15.7% | 12.5% | 7.1% | 0.17% | 0.17% |
| Aug 2026 | 51% | 4.6% | 22.6% | 13.4% | 8% | 0.33% | 0.16% |
| Sep 2026 | 41.9% | 17% | 15.5% | 14.7% | 10.7% | 0.15% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.9% | 2.9K | -7.7% | -9 points | |
| 2, moved from 5th to 2nd | 17% | 1.2K | +317.9% | +12.4 pointsmoved from 5th to 2nd | |
| 3, moved from 2nd to 3rd | 15.5% | 1.1K | -23% | -7.1 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 14.7% | 1K | +23.2% | +1.3 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 10.7% | 740 | +51% | +2.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.15% | 10 | -50% | -0.2 points | |
| 7, held 7th | 0% | 0 | -100% | -0.2 points |
1.
Sealord41.9%
Held 1st. 2.9K estimated branded searches, -7.7% vs prior month. Share -9 points.
2.
Sirena17%
Moved from 5th to 2nd. 1.2K estimated branded searches, +317.9% vs prior month. Share +12.4 points.
3.
Pams15.5%
Moved from 2nd to 3rd. 1.1K estimated branded searches, -23% vs prior month. Share -7.1 points.
14.7%
Moved from 3rd to 4th. 1K estimated branded searches, +23.2% vs prior month. Share +1.3 points.
10.7%
Moved from 4th to 5th. 740 estimated branded searches, +51% vs prior month. Share +2.8 points.
0.15%
Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.
0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.
Compare popularity between Brunswick and its closest rivals
Every comparison with Brunswick
4 comparisons
How has branded search demand for Brunswick changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Brunswick in New Zealand rose from 180 to 740.
- Across the 12 months ending September 2026, Brunswick’s share of searches among canned fish brands in New Zealand increased from 3.5% to 10.7%.
How did search popularity change for New Zealand canned fish brands in September 2026?
6 changes
In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches.
In September 2026, Brunswick gained share of searches among canned fish brands in New Zealand, from 8% to 10.7%.
In September 2026, John West gained share of searches among canned fish brands in New Zealand, from 13.4% to 14.7%.
In September 2026, Sealord lost share of searches among canned fish brands in New Zealand, from 51% to 41.9%.
In September 2026, Pams lost share of searches among canned fish brands in New Zealand, from 22.6% to 15.5%.
Estimated monthly branded searches for Greenseas in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are Brunswick’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brunswick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brunswick salmon
- brunswick sardines
- brunswick tuna
Do you work for Brunswick? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Brunswick compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Canned fish brands | 5th of 7 | 10.7% | Shown above |
| Canned tuna brands | 5th of 7 | 0.25% | Show ranking |
Is Brunswick your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.