Pams vs Tararua:Which is more popular?
In September 2026, Pams had more branded searches than Tararua among butter brands in New Zealand. Pams had about 1,070 branded searches, while Tararua had 200. Pams made up 11.5% of all butter brand searches we track, and Tararua accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about butter brands, Pams appeared in four of the five answers and Tararua in one. Pams was mentioned before Tararua in every answer.
Who do people search for more?
Pams, about 5 searches for every 1 for Tararua
Who does AI mention more?
Pams, mentioned in 4 of 5 answers, Tararua in 1
Who does AI recommend more?
Pams, named ahead of Tararua in every answer
Follow Pams vs Tararua and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tararua was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pams was listed before Tararua in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Westgold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Anchor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mainland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Pams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lewis Road Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tararua1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Olivani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best butter brands in New Zealand?”
Asked ChatGPT
“What's the best butter brand in New Zealand for everyday baking?”
Searched Google, AI Overview
“butter nz”
Searched Google, AI Overview
“spreadable butter nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Pams or Tararua more popular in search?
This chart shows how often people search Google for Pams and Tararua by name. Each line represents a brand's share of searches for all eight butter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pams, Tararua. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lewis Road Creamery | Olivani | Westgold | Pams | Anchor | Mainland | Tararua | Lurpak |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 15.8% | 9.8% | 14.3% | 9.1% | 3.4% | 2.3% | 2.2% |
| Nov 2025 | 43.9% | 16.2% | 9.1% | 13.4% | 8.9% | 3.4% | 3.3% | 1.9% |
| Dec 2025 | 43.4% | 14.2% | 11.4% | 12.5% | 10.8% | 3.9% | 1.9% | 1.9% |
| Jan 2026 | 43.5% | 15.8% | 10.6% | 13.3% | 10% | 3.3% | 1.7% | 1.8% |
| Feb 2026 | 46.8% | 15% | 9.9% | 13.4% | 8.1% | 2.8% | 2.6% | 1.3% |
| Mar 2026 | 42% | 16.8% | 11.3% | 13.8% | 8.7% | 4% | 1.8% | 1.6% |
| Apr 2026 | 40.8% | 19.1% | 10.1% | 12% | 10.2% | 3.9% | 2.2% | 1.7% |
| May 2026 | 37.8% | 12.7% | 25.9% | 8% | 8.7% | 3.7% | 1.8% | 1.4% |
| Jun 2026 | 39.8% | 16.6% | 10.3% | 11.1% | 13.7% | 4.4% | 2.4% | 1.6% |
| Jul 2026 | 37.8% | 16% | 15.9% | 9.4% | 12.1% | 5.2% | 2% | 1.6% |
| Aug 2026 | 41.3% | 14% | 14.4% | 12.6% | 10.5% | 4.4% | 1.4% | 1.5% |
| Sep 2026 | 40.5% | 17% | 12.5% | 11.5% | 10% | 4.4% | 2.2% | 1.9% |
How has the Pams and Tararua comparison changed over the last 12 months?
3 findings
- Pams was ahead of Tararua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pams’ share of searches among butter brands in New Zealand moved from 14.3% to 11.5%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 12 months ending September 2026, Tararua’s share of searches among butter brands in New Zealand moved from 2.3% to 2.2%, and its estimated monthly branded searches moved from 230 to 200.
How did search popularity change for New Zealand butter brands in September 2026?
2 changes
In September 2026, Tararua overtook Lurpak to rank 7th among butter brands in New Zealand, with 2.2% of the searches.
In September 2026, Pams lost share of searches among butter brands in New Zealand, from 12.6% to 11.5%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Pams’ and Tararua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among butter brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.