Brandwave

Oob Organic vs Tegel:Which is more popular?

In September 2026, Tegel had more branded searches than Oob Organic among frozen food brands in New Zealand. Tegel had about 2,900 branded searches, while Oob Organic had 120. Tegel made up 27.7% of all frozen food brand searches we track, and Oob Organic accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about frozen food brands, Tegel appeared in two of the five answers and Oob Organic in none.

Among frozen food brands in New Zealand in September 2026

Who do people search for more?

Tegel, about 24 searches for every 1 for Oob Organic

Tegel 2.9K searchesOob Organic 120 searches

Who does AI mention more?

Tegel, mentioned in 2 of 5 answers, Oob Organic in 0

Tegel in 2 of 5Oob Organic in 0 of 5

Who does AI recommend more?

Tegel, the only one of the two named

Tegel first in 2Oob Organic never named

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Top frozen food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tegel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oob Organic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wattie's1st
  2. McCain2nd
  3. Birds Eye3rd
  4. Tegel4th
  5. Talley's5th
  6. LeaderBrand–
  7. Oob Organic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • McCain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wattie's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tegel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talley's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birds Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeaderBrand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oob Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frozen food brands

5 answers

  • Asked ChatGPT

    “Which frozen food brand should I buy in New Zealand?”

    1. 1Wattie's
    2. 2McCain
    3. 3Tegel

  • Asked ChatGPT

    “What are the best frozen food brands in New Zealand?”

    1. 1McCain
    2. 2Wattie's
    3. 3Birds Eye
    4. 4Talley's
    5. 5Tegel

  • Asked ChatGPT

    “What's the best frozen food brand in New Zealand for easy dinners?”

    1. 1Wattie's
    2. 2McCain

  • Searched Google, AI Overview

    “frozen food nz”

    1. 1McCain

  • Searched Google, AI Overview

    “best frozen meals”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Oob Organic or Tegel more popular in search?

    This chart shows how often people search Google for Oob Organic and Tegel by name. Each line represents a brand's share of searches for all seven frozen food brands we track, month by month, from searches in New Zealand.

    Oob Organic and Tegel among frozen food brands in New Zealand, by month

    Share of searches by month for Tegel, Oob Organic. The figures are in the table below the chart.

    View monthly share of searches table
    MonthWattie'sTegelTalley'sLeaderBrandMcCainBirds EyeOob Organic
    Oct 202528.6%21.7%27.1%9%7.6%4.3%1.7%
    Nov 202529.1%22.3%17.9%12.9%9%5.9%2.9%
    Dec 202523.4%24.8%19.9%12.4%8.7%4.8%6%
    Jan 202629.6%22%14.8%11.6%9.1%5%7.8%
    Feb 202629.7%22.8%18.3%9.9%9.2%5%5%
    Mar 202667.2%7.4%6.3%3.2%12.6%2%1.3%
    Apr 202635.6%20.6%16.7%8.9%10.4%4.6%3.2%
    May 202634.9%20.5%17.3%9%11.7%4.7%1.8%
    Jun 202628.7%23.8%19.2%9.7%10.3%6.1%2.2%
    Jul 202629.9%23.6%16.1%8.9%12.8%6.5%2.3%
    Aug 202634.5%24.9%14%10.9%9.3%5.7%0.77%
    Sep 202629.6%27.7%15.6%11.5%9%5.6%1.1%

    How has the Oob Organic and Tegel comparison changed over the last 12 months?

    3 findings
    • Tegel was ahead of Oob Organic in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Oob Organic’s share of searches among frozen food brands in New Zealand moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 230 to 120.
    • Across the 12 months ending September 2026, Tegel’s share of searches among frozen food brands in New Zealand moved from 21.7% to 27.7%, and its estimated monthly branded searches held steady at 2.9K.

    How did search popularity change for New Zealand frozen food brands in September 2026?

    2 changes

    1. In September 2026, Tegel gained share of searches among frozen food brands in New Zealand, from 24.9% to 27.7%.

    2. Estimated monthly branded searches for Oob Organic in New Zealand fell 47.8% over 12 measured months, from 230 to 120 in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Oob Organic’s and Tegel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Oob Organic

    2 branded search terms

    • oob
    • oob ice cream

    Tegel

    1 branded search term

    • tegel

    How the Brand Demand Index is measured

    Other head-to-heads among frozen food brands

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