Brandwave

Brunswick vs Pams:Which is more popular?

In September 2026, Pams had more branded searches than Brunswick among canned tuna brands in New Zealand. Pams had about 1,070 branded searches, while Brunswick had 10. Pams made up 26.3% of all canned tuna brand searches we track, and Brunswick accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about canned tuna brands, Pams appeared in three of the five answers and Brunswick in none.

Among canned tuna brands in New Zealand in September 2026

Who do people search for more?

Pams, about 107 searches for every 1 for Brunswick

Pams 1.1K searchesBrunswick 10 searches

Who does AI mention more?

Pams, mentioned in 3 of 5 answers, Brunswick in 0

Pams in 3 of 5Brunswick in 0 of 5

Who does AI recommend more?

Pams, the only one of the two named

Pams first in 3Brunswick never named

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Top canned tuna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brunswick did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sealord1st
  2. John West2nd
  3. Pams3rd
  4. Sole Mare4th
  5. Sirena5th
  6. Greenseas5th
  7. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sealord3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John West3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sirena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sole Mare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenseas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about canned tuna brands

5 answers

  • Asked ChatGPT

    “Which canned tuna brand should I buy in New Zealand?”

    1. 1Pams
    2. 2John West
    3. 3Sealord

  • Asked ChatGPT

    “What are the best canned tuna brands in New Zealand?”

    1. 1Sealord
    2. 2John West
    3. 3Sirena
    4. 4Pams

  • Asked ChatGPT

    “What's the best canned tuna brand in New Zealand for everyday meals?”

    1. 1Sealord
    2. 2John West
    3. 3Pams

  • Searched Google, AI Overview

    “best canned tuna”

    1. 1Sole Mare
    2. 2Greenseas

  • Searched Google, AI Overview

    “healthy tuna brands”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Brunswick or Pams more popular in search?

    This chart shows how often people search Google for Brunswick and Pams by name. Each line represents a brand's share of searches for all seven canned tuna brands we track, month by month, from searches in New Zealand.

    Brunswick and Pams among canned tuna brands in New Zealand, by month

    Share of searches by month for Pams, Brunswick. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSealordSirenaPamsJohn WestBrunswickSole MareGreenseas
    Oct 202545.3%5.7%39.9%9.1%0%0%0%
    Nov 202547.4%7.3%39.1%5.1%0.36%0.36%0.36%
    Dec 202542%7.6%44.1%5.9%0%0.42%0%
    Jan 202646.1%11.3%38.7%3.9%0%0%0%
    Feb 202646.9%9%37.5%6.1%0%0.36%0%
    Mar 202645.8%8%39.8%6%0%0.29%0%
    Apr 202654.4%7.4%30.1%7.4%0.29%0.29%0%
    May 202665.2%5.2%23.6%5.8%0%0.22%0%
    Jun 202659%7.4%25.3%7.9%0.25%0.25%0%
    Jul 202664%7.5%24.3%3.7%0.27%0.27%0%
    Aug 202650.7%7.5%37.1%4.5%0%0.27%0%
    Sep 202639.3%28.7%26.3%5.2%0.25%0.25%0%

    How has the Brunswick and Pams comparison changed over the last 12 months?

    3 findings
    • Pams was ahead of Brunswick in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Brunswick’s share of searches among canned tuna brands in New Zealand moved from 0% to 0.25%, and its estimated monthly branded searches moved from 0 to 10.
    • Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand moved from 39.9% to 26.3%, and its estimated monthly branded searches moved from 1.4K to 1.1K.

    How did search popularity change for New Zealand canned tuna brands in September 2026?

    3 changes

    1. In September 2026, Sirena overtook Pams to rank 2nd among canned tuna brands in New Zealand, with 28.7% of the searches.

    2. In September 2026, Pams lost share of searches among canned tuna brands in New Zealand, from 37.1% to 26.3%.

    3. In September 2026, Brunswick rose from 6th to 5th among canned tuna brands in New Zealand.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Brunswick’s and Pams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Brunswick

    1 branded search term

    • brunswick salmon

    Pams

    2 branded search terms

    • pams
    • pams products

    How the Brand Demand Index is measured

    Other head-to-heads among canned tuna brands

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