Sealord vs Sirena:Which is more popular?
In September 2026, Sealord had more branded searches than Sirena among canned tuna brands in New Zealand. Sealord had about 1,600 branded searches, while Sirena had 1,170. Sealord made up 39.3% of all canned tuna brand searches we track, and Sirena accounted for 28.7%. When we asked ChatGPT and Google AI Overviews about canned tuna brands, Sealord appeared in three of the five answers and Sirena in one. Sealord was mentioned before Sirena in every answer that named either.
Who do people search for more?
Sealord, about 37% more searches than Sirena
Who does AI mention more?
Sealord, mentioned in 3 of 5 answers, Sirena in 1
Who does AI recommend more?
Sealord, named ahead of Sirena in 3 of 3 answers
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Top canned tuna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sealord was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sirena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sealord was listed before Sirena in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John West3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sirena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenseas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned tuna brands
5 answers
Asked ChatGPT
“Which canned tuna brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best canned tuna brands in New Zealand?”
Asked ChatGPT
“What's the best canned tuna brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best canned tuna”
Searched Google, AI Overview
“healthy tuna brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sealord or Sirena more popular in search?
This chart shows how often people search Google for Sealord and Sirena by name. Each line represents a brand's share of searches for all seven canned tuna brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealord, Sirena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sealord | Sirena | Pams | John West | Brunswick | Sole Mare | Greenseas |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 5.7% | 39.9% | 9.1% | 0% | 0% | 0% |
| Nov 2025 | 47.4% | 7.3% | 39.1% | 5.1% | 0.36% | 0.36% | 0.36% |
| Dec 2025 | 42% | 7.6% | 44.1% | 5.9% | 0% | 0.42% | 0% |
| Jan 2026 | 46.1% | 11.3% | 38.7% | 3.9% | 0% | 0% | 0% |
| Feb 2026 | 46.9% | 9% | 37.5% | 6.1% | 0% | 0.36% | 0% |
| Mar 2026 | 45.8% | 8% | 39.8% | 6% | 0% | 0.29% | 0% |
| Apr 2026 | 54.4% | 7.4% | 30.1% | 7.4% | 0.29% | 0.29% | 0% |
| May 2026 | 65.2% | 5.2% | 23.6% | 5.8% | 0% | 0.22% | 0% |
| Jun 2026 | 59% | 7.4% | 25.3% | 7.9% | 0.25% | 0.25% | 0% |
| Jul 2026 | 64% | 7.5% | 24.3% | 3.7% | 0.27% | 0.27% | 0% |
| Aug 2026 | 50.7% | 7.5% | 37.1% | 4.5% | 0% | 0.27% | 0% |
| Sep 2026 | 39.3% | 28.7% | 26.3% | 5.2% | 0.25% | 0.25% | 0% |
How has the Sealord and Sirena comparison changed over the last 12 months?
3 findings
- Sealord was ahead of Sirena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sealord’s share of searches among canned tuna brands in New Zealand moved from 45.3% to 39.3%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Sirena’s share of searches among canned tuna brands in New Zealand moved from 5.7% to 28.7%, and its estimated monthly branded searches moved from 200 to 1.2K.
How did search popularity change for New Zealand canned tuna brands in September 2026?
2 changes
In September 2026, Sirena overtook Pams to rank 2nd among canned tuna brands in New Zealand, with 28.7% of the searches.
In September 2026, Sealord lost share of searches among canned tuna brands in New Zealand, from 50.7% to 39.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sealord’s and Sirena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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