Pams vs Sealord:Which is more popular?
In September 2026, Sealord had more branded searches than Pams among canned tuna brands in New Zealand. Sealord had about 1,600 branded searches, while Pams had 1,070. Sealord made up 39.3% of all canned tuna brand searches we track, and Pams accounted for 26.3%. When we asked ChatGPT and Google AI Overviews about canned tuna brands, Pams and Sealord each appeared in three of the five answers. Sealord was mentioned before Pams in two out of three answers that named either.
Who do people search for more?
Sealord, about 50% more searches than Pams
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Sealord, named ahead of Pams in 2 of 3 answers
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Top canned tuna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pams and Sealord were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sealord was listed before Pams in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John West3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sirena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenseas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned tuna brands
5 answers
Asked ChatGPT
“Which canned tuna brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best canned tuna brands in New Zealand?”
Asked ChatGPT
“What's the best canned tuna brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best canned tuna”
Searched Google, AI Overview
“healthy tuna brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Pams or Sealord more popular in search?
This chart shows how often people search Google for Pams and Sealord by name. Each line represents a brand's share of searches for all seven canned tuna brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealord, Pams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sealord | Sirena | Pams | John West | Brunswick | Sole Mare | Greenseas |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 5.7% | 39.9% | 9.1% | 0% | 0% | 0% |
| Nov 2025 | 47.4% | 7.3% | 39.1% | 5.1% | 0.36% | 0.36% | 0.36% |
| Dec 2025 | 42% | 7.6% | 44.1% | 5.9% | 0% | 0.42% | 0% |
| Jan 2026 | 46.1% | 11.3% | 38.7% | 3.9% | 0% | 0% | 0% |
| Feb 2026 | 46.9% | 9% | 37.5% | 6.1% | 0% | 0.36% | 0% |
| Mar 2026 | 45.8% | 8% | 39.8% | 6% | 0% | 0.29% | 0% |
| Apr 2026 | 54.4% | 7.4% | 30.1% | 7.4% | 0.29% | 0.29% | 0% |
| May 2026 | 65.2% | 5.2% | 23.6% | 5.8% | 0% | 0.22% | 0% |
| Jun 2026 | 59% | 7.4% | 25.3% | 7.9% | 0.25% | 0.25% | 0% |
| Jul 2026 | 64% | 7.5% | 24.3% | 3.7% | 0.27% | 0.27% | 0% |
| Aug 2026 | 50.7% | 7.5% | 37.1% | 4.5% | 0% | 0.27% | 0% |
| Sep 2026 | 39.3% | 28.7% | 26.3% | 5.2% | 0.25% | 0.25% | 0% |
How has the Pams and Sealord comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Pams took it in December 2025, Sealord took it in January 2026.
- Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand moved from 39.9% to 26.3%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 12 months ending September 2026, Sealord’s share of searches among canned tuna brands in New Zealand moved from 45.3% to 39.3%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand canned tuna brands in September 2026?
3 changes
In September 2026, Sirena overtook Pams to rank 2nd among canned tuna brands in New Zealand, with 28.7% of the searches.
In September 2026, Sealord lost share of searches among canned tuna brands in New Zealand, from 50.7% to 39.3%.
In September 2026, Pams lost share of searches among canned tuna brands in New Zealand, from 37.1% to 26.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pams’ and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among canned tuna brands
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